Ocean Spray Cranberries partners with Plug and Play to accelerate market opportunities

By Jenny Eagle contact

- Last updated on GMT

Ocean Spray partners with Plug and Play. Photo: Ocean Spray.
Ocean Spray partners with Plug and Play. Photo: Ocean Spray.

Related tags: Ocean spray, IoT

Ocean Spray Cranberries, a cooperative of more than 700 farmer families, has partnered with Silicon Valley Plug and Play, an innovation platform for industry accelerators to boost its presence in the market.

The partnership will focus on driving growth for the cooperative by leveraging a global startup ecosystem to solve business challenges with a creative, disruptive, and agile approach. 

Health & wellness

Capture

Ocean Spray will tap into Plug and Play’s 17 verticals, including their Food & Beverage and Health categories, to find ways to cross-sector barriers and give the cooperative a boost in the health and wellness marketplace. 

As a nearly 90-year old brand, it is paramount for our cooperative to relentlessly drive cutting-edge innovation and to quickly and effectively tackle business challenges so that we accelerate Ocean Spray’s evolution toward health and wellness​,” said Bobby Chacko, president/CEO, Ocean Spray. 

Our partnership with Plug and Play gives Ocean Spray a necessary voice and presence in the Silicon Valley network, tapping into an open innovation community that will create more depth of knowledge and diversity of experience for our team​.” 

Plug and Play will work with Ocean Spray on designing bespoke strategies to continue driving optimization, working with startup innovators including a dedicated innovation team. 

Startups

We need dedicated partners who are open to new startup innovation. This willingness to transform will help not only their businesses, but entire industries​,” said Michael Olmstead, CRO, Plug and Play.

Partnering with Ocean Spray provides opportunities to connect our startups to a distinguished company so they can revolutionize the market.​” 

The partnership serves as a catalyst for future strategic initiatives and innovation to be launched by Ocean Spray. 

Founded in 1930, Ocean Spray is an agricultural cooperative owned by more than 700 cranberry farmers in the US, Canada and Chile. 

Related news

Related products

The Importance of Cascara Coffee Fruit

The Importance of Cascara Coffee Fruit

Applied Food Sciences | 06-Nov-2019 | Product Presentation

To be a pioneer in the coffee industry, it requires the pursuit of doing good. What if you could bring value back to the more than 20.5 million tons of...

When even a good insight is not enough.

When even a good insight is not enough.

CANPACK | 01-Nov-2019 | Product Brochure

Launching a new product or brand on the market is always a big challenge. Many ideas, including the seemingly good ones, are not successful. But then there...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

WRBM - Healthy and Natural | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Beyond beverages: drinking occasions boost innovation

Beyond beverages: drinking occasions boost innovation

Glanbia Nutritionals | 14-Sep-2017 | Technical / White Paper

Today’s beverage consumers want it all: health, functionality and taste in a convenient format, to suit modern, busy lifestyles. Consumers of every age...

Related suppliers

Follow us

Products

View more

Webinars