Ocean Spray Cranberries partners with Plug and Play to accelerate market opportunities
The partnership will focus on driving growth for the cooperative by leveraging a global startup ecosystem to solve business challenges with a creative, disruptive, and agile approach.
Health & wellness
Ocean Spray will tap into Plug and Play’s 17 verticals, including their Food & Beverage and Health categories, to find ways to cross-sector barriers and give the cooperative a boost in the health and wellness marketplace.
“As a nearly 90-year old brand, it is paramount for our cooperative to relentlessly drive cutting-edge innovation and to quickly and effectively tackle business challenges so that we accelerate Ocean Spray’s evolution toward health and wellness,” said Bobby Chacko, president/CEO, Ocean Spray.
“Our partnership with Plug and Play gives Ocean Spray a necessary voice and presence in the Silicon Valley network, tapping into an open innovation community that will create more depth of knowledge and diversity of experience for our team.”
Plug and Play will work with Ocean Spray on designing bespoke strategies to continue driving optimization, working with startup innovators including a dedicated innovation team.
“We need dedicated partners who are open to new startup innovation. This willingness to transform will help not only their businesses, but entire industries,” said Michael Olmstead, CRO, Plug and Play.
“Partnering with Ocean Spray provides opportunities to connect our startups to a distinguished company so they can revolutionize the market.”
The partnership serves as a catalyst for future strategic initiatives and innovation to be launched by Ocean Spray.
Founded in 1930, Ocean Spray is an agricultural cooperative owned by more than 700 cranberry farmers in the US, Canada and Chile.