Energy & Sports

5-hour Energy accounts for 90% of the energy shots market

5-hour Energy increases grip on energy shots market

By Elaine Watson

5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.

Energy to engage?

Does the energy shot market have room for a new player?

By Elaine Watson

A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.

Spotlight on stevia, DHA, and whey-based sports drinks at HiE

Dispatches from HiE 2010

Spotlight on stevia, DHA, and whey-based sports drinks at HiE

By The FoodNavigator Team in Madrid

Stevia potential and applications, good news for DHA, and ripe opportunities for whey protein-based sports drinks… our team at HIE shares some discoveries from the first day of the trade show in Madrid.

Sugary sports drinks often mistaken as healthy: Study

Sugary sports drinks often mistaken as healthy: Study

By Caroline Scott-Thomas

Many children and parents mistakenly associate sugary sports drinks with a healthy lifestyle, claim researchers at the University of Texas Health Science Center in Houston (UTHealth).

Looking to a new wave of energy drinks

Looking to a new wave of energy drinks

By Caroline Scott-Thomas

Consumers are no longer satisfied with drinks that cause energy to spike and rapidly drop - but manufacturers are looking at new ways to provide consumers with an energy boost, says Beneo's Claudia Meissner.

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