A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.
The US energy drinks sector is continuing to generate ”quite remarkable” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and Worx Energy shots.
The European Commission's Joint Research Centre (JRC) has published three methods to detect an illegal clouding agent that was found earlier this year in sports drinks imported from Taiwan.
Global energy drink leader Red Bull has taken a rare step back by withdrawing Red Bull Cola and Red Bull Energy Shots from the US market – but says it has no plans to withdraw the products from the other 20 markets where they are sold.
Energy drinks are “never appropriate” for children or adolescents and some contain substances that could be harmful, warns a new clinical report from the American Academy of Pediatrics.
Special edition: alternatives to carbon heavy processes
A group of distillers in Rothes, Scotland, began building a power plant this week that turns whisky by-products into energy and could cut total carbon emissions from the Scotch whisky industry by 6 per cent.
Special Edition: Alternatives to carbon heavy processes
A novel combination of microwave and infrared heating technologies can drastically cut energy usage and cooking times during bread production, according to the results of a new Swedish-based project.
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
A new study to be published in Alcoholism: Clinical & Experimental Research has sent out another warning about the popularity of energy drink mixers among young people.
Heineken has topped its energy saving goal by two per cent, with a 17 per cent reduction per hectolitre of beer over the past eight years, according to the company's 2010 sustainability report.
A lawsuit filed against Hansen Beverage Company alleging that a mouse was found in one of its energy drinks has been dismissed by the company as “frivolous” and “unfounded”.
Ingredients supplier Beneo is finding new outlets for its functional carbohydrate Palatinose; the latest being with Germany energy drinks producer, Rhino’s Energy.
US researchers have singled out children and teenagers with heart abnormalities, attention-deficit hyperactivity disorder (ADHD) or other health or emotional problems as being susceptible to adverse events when consuming energy drinks.
Coca-Cola Company plans to concentrate on improving energy efficiency at its manufacturing plants in developing countries this year as the company works towards its 2012 sustainability goals.
Risk aversion and a failure to learn the marketing lessons from the US have frustrated the market for energy shots in Europe, according to a new report.
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of the American Medical Association (JAMA).
Energy drinks have managed to maintain their popularity during the economic downturn, despite their higher price per litre and negative publicity, according to market analyst Canadean.
Stevia potential and applications, good news for DHA, and ripe opportunities for whey protein-based sports drinks our team at HIE shares some discoveries from the first day of the trade show in Madrid.
BeverageDaily.com conducted a litmus test with the organisers of the Brau Beviale trade show in Nuremburg to determine the extent of the recovery in the brewing and beverage sectors.
Hansen Natural, the maker of Monster Energy, is embarking on a major expansion plan in Europe as back home in the US, manufacturers of alcoholic energy drinks protest against a Michigan state ban.
Manufacturers of sports nutrition products such as whey-based beverages are missing out on a potentially huge mainstream market, according to UK ingredients firm Volac.
Many children and parents mistakenly associate sugary sports drinks with a healthy lifestyle, claim researchers at the University of Texas Health Science Center in Houston (UTHealth).
Independent TÜV testing suggests that the new Genesys PET drying system from Piovan could reduce energy costs by 50 per cent compared to traditional technology.
Consumers are no longer satisfied with drinks that cause energy to spike and rapidly drop - but manufacturers are looking at new ways to provide consumers with an energy boost, says Beneo's Claudia Meissner.
Despite a massive increase in recent years, new research from Mintel suggests that energy drinks and shots may be struggling to find new customers in the US .
Cargill has introduced a new starch-based stabilizer for use in sports drinks as a possible replacement to gum arabic – an ingredient susceptible to supply and cost issues.
In the first part of a special edition on plant efficiency, we look at the results of a recently published Australian project, which found that a combination of computer modelling and dehydrator redesign can cut energy bills in half in dried fruit manufacture.
An editorial in the Canadian Medical Association Journal (CMAJ) has called for more regulation and initiative from industry to protect children from the potential health threat posed by energy drinks.
Increased production capacity, significant energy savings, versatility and a compact machine footprint are benefits claimed by Nissei ASB for its new one-step stretch blow molding system for PET containers.
The New Zealand Food Safety Authority (NZFSA) is advising parents that energy drinks and energy shots are not suitable for consumption by children and young teenagers due to caffeine levels.
Irish dairy ingredients specialist Carbery is marketing a “clean tasting” hydrolysed whey protein range aimed at the sports nutrition market after completing sensory studies in conjunction with the North Carolina State University (NCSU).
Volac is rebranding its heat stable whey protein as ‘Volactive Hydrapro’, aimed at sports nutrition, to emphasise the benefits of hydration combined with protein.
Energy and sports drinks are the still the market leaders but there has been a growth in the nostaliga and retro drink segment due to consumers hankering after comfort in the credit crisis, claims a Leatherhead market analyst ahead of BeverageDaily.com's...
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
The British Soft Drinks Association (BSDA) has published a code of practice on energy drinks requiring additional labelling to protect children and other people sensitive to caffeine.
Skimmed milk may be a better training aid for female resistance athletes than a sports drink thanks to its calcium and protein content, according to a new study.
