There is “no medical or scientific evidence that would support a finding that the death of Anais Fournier was causally linked to consumption of Monster Energy drinks”, say experts hired by Monster to address allegations in a lawsuit filed by the Maryland...
Monster Beverage plans to launch a protein-rich energy drink range called Muscle Monster in 15.5oz cans, as well as a zero-calorie, zero sugar energy option, in H1 2013.
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
Actor and producer Mark Wahlberg, who recently lent his name to a new range of sports nutrition products called MARKED, has teamed up with fellow celebrity Sean ‘Diddy’ Combs to promote and develop high pH alkaline water AQUAhydrate.
A UK man won a Red Bull ‘VIP trip’ to the 2012 Belgian Grand Prix, only to travel there by budget airline, stay in a spa hotel without a spa, share a bed with his brother and leave the race early.
Coca-Cola Enterprises has ridden to the rescue of French industrial recovery minister Arnaud Montebourg following his spat with the CEO of US tyre firm Titan International, who claimed that Goodyear’s French workers were too expensive and only worked...
Tetra Pak says its TBA/19 Retrofitability Kit allows clients to transform the package shape and base area on the same machine platform, and claims the launch is a world first.
The US beverage industry is poised to introduce packaging that molds to the shape of your bag by 2020, according to industry analysts exploring seven key future trends.
With its flair for sound bites -‘soda is a slow-acting but ruthlessly efficient bioweapon’ - and its undisputed PR skills (remember those diabetic bears?), the Center for Science in the Public Interest (CSPI) has a knack for getting its name in the papers.
Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry
Coca-Cola Europe chair and new president of the European Beverages Association, Dominique Reiniche, will deliver the keynote address at this year’s 2013 Innobev Global Beverages Congress in Warsaw.
Rexam says it will build on its already strong relationship with Red Bull by building a new £115m ($175m) specialty can plant with a 2.2bn capacity for the energy drinks giant in Switzerland.
The US beverage industry must accept seven key changes in the near future, including a slump in traditional soda sales and touch sensitive labeling, according to a white paper penned by five analysts on behalf of the forthcoming Healthy Beverage Expo...
One top food attorney says he is not wholly surprised by Monster Beverage Corporation's decision to reclassify its energy drinks as beverages rather than dietary supplements, and that it will actually remove many US regulatory complications.
SK Energy CEO Chris Clarke tells BeverageDaily.com about rapper Curtis ’50 Cent’ Jackson’s passion for their energy shot brand, and plans to cement the US No.2 spot by selling 40-50m units in 2013.
Growth in the US sports nutrition market has been pretty explosive in recent years, but the failure of high profile launches such as PepsiCo’s Gatorade G Series Fit range shows that even the biggest players sometimes get things badly wrong, says one market...
The Coca-Cola Company insists it remains confident in the long-term resilience of its Chinese business, despite a 4% slump in volume sales during the last quarter of 2012.
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
Coca-Cola Enterprises CEO John Brock says that GSK’s decision to start a strategic review of Ribena and Lucozade is an ‘interesting development’, while the firm plans to relaunch Vanilla Coke in Great Britain this year.
GlaxoSmithKline (GSK) has launched a strategic review of its Lucozade and Ribena brands, hinting that the western-facing brands do not fit its increased focus on emerging markets such as China and India.
Adomas Pranevicius, MD of Lithuanian beverage production management and development firm MyDrink Beverages tells Ben Bouckley why SMEs should buy a ready-made beverage brand, rather than treading the long, thorny NPD path alone.
Clinching global culture club membership by swigging Pepsi or Coke is not enough for soft drinks consumers in emerging markets, who are increasingly swayed by regional tastes, according to Euromonitor International.
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.
Crown predicted strong unit volumes in beverage and Bemis expects to push ahead after a year of re-organising the business, as both firms reported their Q4 and full year results.
European soft drinks manufacturers have slammed a European Parliament (EP) push to extend sugar quotas within the bloc until 2020, and also insist that a HFCS production cap should be scrapped to relieve pressure on firms facing sugar shortages.
High profile US attorney Justin Prochnow tells BeverageDaily.com that a Chicago Alderman’s proposal to ban sales of energy drinks in the city contains ‘blatant misrepresentations of the law’.
Monster Beverage Corporation has blasted a recent government report on drug-related ER visits that describes energy drinks as 'dangerous', as “highly misleading”.
Three crusading US politicians are demanding that top energy drinks and shots brands such as 5-Hour Energy, Monster, Rockstar and Red Bull provide them with data on ingredients and marketing claims.
The co-founder of Gizmo Closures boldly claims that his company’s patented closure and ingredient delivery system ‘transcends’ technology, as it stands poised to enter the US market.
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
The CEO of Californian biotech company Virun has revealed to BeverageDaily.com that his firm has sealed two novel equity deals that involve it taking significant equity stakes in beverage brands, in exchange for access to its patented ingredient delivery...
Packaging firm Manjushree Technopack aims to double sales by 2015, driven by the growth of the middle class in India, and is poised to start construction on a fourth factory.
German beverage filling and packaging giant Krones has bought a 26% stake in German intralogistical supplier Klug, and says it will stop supplying such solutions through its loss-making in-house business.
Energy drinks and ready to drink coffee are the fasting growing products in the vending market - although they still represent a relatively small chunk of the market - according to a new report from Packaged Facts.
While the price per volume of many ‘center of store’ food products rose in 2012, the average price per volume for energy drinks dropped 7.6% in 2012 vs 2011 across all grocery channels, according to Symphony IRI.
The European Food Safety Authority (EFSA) has opened a public consultation on its safety assessment of aspartame and has found no safety concern at current intake levels, following studies that linked the sweetener to increased risk of cancer and pre-term...
Food and beverage companies need to ‘redefine’ the concept of age in 2013 to seize specific growth opportunities presented by older consumers, according to Leatherhead Food Research.
Beverages high in fructose produce smaller increases in satiety hormones and associated feelings of satiety compared to drinks sweetened with the same amount of glucose, according to a new US study.
A new player in the stevia supply market promising purity levels “unmatched in the market place” says it will be in a position to start supplying commercial quantities of extracts by Q1, 2013 from a new state-of-the-art manufacturing facility in Thailand.
Virun CEO Philip Bromley tells Ben Bouckley about the firm’s evolution from drug delivery technology into the beverage sphere, and explains that DHA and EPA Omega-3 oils dominate functional demands from clients.
Red Bull has welcomed a ruling from France’s highest constitutional court striking-down the government’s plans to tax caffeine and taurine-rich energy drinks from 2013.
Monster Beverage Corporation CEO Rodney Sacks has faced down critics of energy drinks and his firm, and said attacks mirrored those on mounted on Coca-Cola and addressed to a ‘gullible public’ a century ago.
The Center for Science in the Public Interest (CSPI) has hit out at 5-hour Energy, claiming that the brand misled the public as to the body’s stance on the safety of the supplement.
Red Bull rival Sun Mark claims to have dealt a “very significant blow” to the abuse of monopoly rights in the soft drinks industry, after the EU body let the UK firm to register ‘Bulldog’ as a trade mark.
Virun CEO Philip Bromley tells BeverageDaily.com how functional energy brands can compete with Monster on crowded fixtures, as VPX Sports claims to redefine the category with a new launch.
A US student who launched an online petition demanding that PepsiCo brand Gatorade remove patented flame retardant brominated vegetable oil (BVO) from its sports drinks has gained over 180,000 signatories.
