There is “no medical or scientific evidence that would support a finding that the death of Anais Fournier was causally linked to consumption of Monster Energy drinks”, say experts hired by Monster to address allegations in a lawsuit filed by the Maryland...
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
Actor and producer Mark Wahlberg, who recently lent his name to a new range of sports nutrition products called MARKED, has teamed up with fellow celebrity Sean ‘Diddy’ Combs to promote and develop high pH alkaline water AQUAhydrate.
Coca-Cola Enterprises has ridden to the rescue of French industrial recovery minister Arnaud Montebourg following his spat with the CEO of US tyre firm Titan International, who claimed that Goodyear’s French workers were too expensive and only worked...
With its flair for sound bites -‘soda is a slow-acting but ruthlessly efficient bioweapon’ - and its undisputed PR skills (remember those diabetic bears?), the Center for Science in the Public Interest (CSPI) has a knack for getting its name in the papers.
Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry
The US beverage industry must accept seven key changes in the near future, including a slump in traditional soda sales and touch sensitive labeling, according to a white paper penned by five analysts on behalf of the forthcoming Healthy Beverage Expo...
One top food attorney says he is not wholly surprised by Monster Beverage Corporation's decision to reclassify its energy drinks as beverages rather than dietary supplements, and that it will actually remove many US regulatory complications.
Growth in the US sports nutrition market has been pretty explosive in recent years, but the failure of high profile launches such as PepsiCo’s Gatorade G Series Fit range shows that even the biggest players sometimes get things badly wrong, says one market...
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
Coca-Cola Enterprises CEO John Brock says that GSK’s decision to start a strategic review of Ribena and Lucozade is an ‘interesting development’, while the firm plans to relaunch Vanilla Coke in Great Britain this year.
GlaxoSmithKline (GSK) has launched a strategic review of its Lucozade and Ribena brands, hinting that the western-facing brands do not fit its increased focus on emerging markets such as China and India.
Adomas Pranevicius, MD of Lithuanian beverage production management and development firm MyDrink Beverages tells Ben Bouckley why SMEs should buy a ready-made beverage brand, rather than treading the long, thorny NPD path alone.
Clinching global culture club membership by swigging Pepsi or Coke is not enough for soft drinks consumers in emerging markets, who are increasingly swayed by regional tastes, according to Euromonitor International.
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
European soft drinks manufacturers have slammed a European Parliament (EP) push to extend sugar quotas within the bloc until 2020, and also insist that a HFCS production cap should be scrapped to relieve pressure on firms facing sugar shortages.
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
The CEO of Californian biotech company Virun has revealed to BeverageDaily.com that his firm has sealed two novel equity deals that involve it taking significant equity stakes in beverage brands, in exchange for access to its patented ingredient delivery...
German beverage filling and packaging giant Krones has bought a 26% stake in German intralogistical supplier Klug, and says it will stop supplying such solutions through its loss-making in-house business.
Energy drinks and ready to drink coffee are the fasting growing products in the vending market - although they still represent a relatively small chunk of the market - according to a new report from Packaged Facts.
While the price per volume of many ‘center of store’ food products rose in 2012, the average price per volume for energy drinks dropped 7.6% in 2012 vs 2011 across all grocery channels, according to Symphony IRI.
The European Food Safety Authority (EFSA) has opened a public consultation on its safety assessment of aspartame and has found no safety concern at current intake levels, following studies that linked the sweetener to increased risk of cancer and pre-term...
A new player in the stevia supply market promising purity levels “unmatched in the market place” says it will be in a position to start supplying commercial quantities of extracts by Q1, 2013 from a new state-of-the-art manufacturing facility in Thailand.
Virun CEO Philip Bromley tells Ben Bouckley about the firm’s evolution from drug delivery technology into the beverage sphere, and explains that DHA and EPA Omega-3 oils dominate functional demands from clients.
Monster Beverage Corporation CEO Rodney Sacks has faced down critics of energy drinks and his firm, and said attacks mirrored those on mounted on Coca-Cola and addressed to a ‘gullible public’ a century ago.
Red Bull rival Sun Mark claims to have dealt a “very significant blow” to the abuse of monopoly rights in the soft drinks industry, after the EU body let the UK firm to register ‘Bulldog’ as a trade mark.
A US student who launched an online petition demanding that PepsiCo brand Gatorade remove patented flame retardant brominated vegetable oil (BVO) from its sports drinks has gained over 180,000 signatories.