AB InBev has formed a partnership with Tilray, a Canadian cannabis producer and distributor, to research non-alcoholic beverages with THC and CBD. The companies will together invest up to $100m USD in the partnership.
The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’
After the boom and subsequent plateauing of craft beer sales in the US, on-premise experiential drinking establishments are managing to draw in new customers. Brewpubs, taprooms and game-based bars all saw a surge in popularity in 2018.
Butterfly pea flower tea, spicy flavors and the rise of CBD... what will 2019 look like for the beverage category? Imbibe sets out its predictions for the top trends in the beverage category next year.
The potential health benefits of consuming yerba maté may be linked to its ability to boost the formation of new mitochondria – the powerhouses of our cells – and increase energy expenditure, for lab mice at least.
Idaho-based water company Divinia produces water that it says is 1000x more pure than leading competitors. It launched a crowdfunding campaign with eventual goals of deploying its system around the world.