Heineken

#mysunrise: Heineken's campaign encouraged party-goers to drink in moderation and embrace new experiences

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

By Rachel ARTHUR

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

Nestlé goes flying with the Solar Impulse 2

Beverage Bites: news up to March 12, 2015

Nestlé goes flying, Tesco vs Coca-Cola, and other Beverage Bites

By Rachel Arthur

Heineken invests in a new Mexican brewery; Tetley USA donates 10 million cups of tea; and Ardagh’s birthday present for Coca-Cola: some of the nuggets of news in this week’s Beverage Bites feature. 

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