Heineken

Heineken Ethiopia's portfolio

Heineken inaugurates Ethiopia's biggest brewery

By Rachel ARTHUR

Heineken has officially inaugurated what it claims is Ethiopia’s biggest brewery. With a total capacity of 1.5m hectolitres, it says the €110m ($95m) Kilinto brewery will enable it to meet rising demand for both local and international brands. 

‘We’re less afraid of failure!’ Heineken exec on UK innovation

NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS

‘We’re less afraid of failure!’ Heineken exec on UK innovation

By Ben BOUCKLEY

Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be less afraid of failure and more realistic in its volume and value expectations for new brands.

Heineken Ignite glows after bottles are clinked together

'The sky's the limit,' says TRM Packaging

Packaging to become more 'theatrical'

By Caroline Wells

Heineken's Ignite bottles which illuminate when clinked with another bottle, and Ballantine's graphic equaliser, which adjusts its lighting with loud music, are some of the ways brands have added 'theatrical' technology to products.