Heineken

#mysunrise: Heineken's campaign encouraged party-goers to drink in moderation and embrace new experiences

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

By Rachel ARTHUR

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

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