Heineken

#mysunrise: Heineken's campaign encouraged party-goers to drink in moderation and embrace new experiences

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

By Rachel Arthur

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

Nestlé goes flying with the Solar Impulse 2

Beverage Bites: news up to March 12, 2015

Nestlé goes flying, Tesco vs Coca-Cola, and other Beverage Bites

By Rachel Arthur

Heineken invests in a new Mexican brewery; Tetley USA donates 10 million cups of tea; and Ardagh’s birthday present for Coca-Cola: some of the nuggets of news in this week’s Beverage Bites feature. 

Stevia - without the stevia plants?

Beverage Bites: news up to February 12, 2015

Coca-Cola and milk, stevia without the plant and more beverage bites

By Rachel Arthur

A feast of financial results from some of the industry’s big players (Coca-Cola, PepsiCo, Crown Holdings, Pernod Ricard, and Heineken); a potential shake up in beverage can manufacturing; and stevia from fermentation technology: some of the nuggets of...

Heineken Ethiopia's portfolio

Heineken inaugurates Ethiopia's biggest brewery

By Rachel Arthur

Heineken has officially inaugurated what it claims is Ethiopia’s biggest brewery. With a total capacity of 1.5m hectolitres, it says the €110m ($95m) Kilinto brewery will enable it to meet rising demand for both local and international brands. 

‘We’re less afraid of failure!’ Heineken exec on UK innovation

NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS

‘We’re less afraid of failure!’ Heineken exec on UK innovation

By Ben BOUCKLEY

Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be less afraid of failure and more realistic in its volume and value expectations for new brands.

TRM Packaging Heineken Kraft Ballantines Packaging trends interactive

'The sky's the limit,' says TRM Packaging

Packaging to become more 'theatrical'

By Caroline Wells

Heineken's Ignite bottles which illuminate when clinked with another bottle, and Ballantine's graphic equaliser, which adjusts its lighting with loud music, are some of the ways brands have added 'theatrical' technology to products.

Heineken’s Lager Margarita...A Bud Light Rita beater?

analyst notes 'Authenticity' aspect to beat away bud light competition

Heineken’s Lager Margarita...A Bud Light Rita beater?

By Ben BOUCKLEY

Heineken will launch lager margaritas in the US from April as it bids to replicate the success of Anheuser Busch InBev’s Bud Light Ritas line.

The Matrix hotfill system

Bottler buys Sidel Matrix hotfill for Gatorade

By Jenny Eagle

CCU Chile, which works with Heineken, Anheuser-Busch InBev, PepsiCo and Dr Pepper Snapple Group, has installed a Sidel Matrix hotfill system to produce Gatorade sports’ drinks.

Diet Coke Hunk sweats on UK health and safety complaint to ASA

A WEEK IN BEVERAGE ADVERTISING: 17/7/13

Diet Coke Hunk sweats on UK health and safety complaint to ASA

By Ben Bouckley

Today's podcast rounds up two UK drinks adverts involving a Diet Coke hunk, a lawnmower and a Chinook helicopter from Coke and Heineken, which led to Advertising Standards Authority (ASA) adjudications.

Six baby boom beer concepts: Heineken draws up shortlist

WEIRD AND WONDERFUL BEER IDEAS - GALLERY

Six baby boom beer concepts: Heineken draws up shortlist

By Ben Bouckley

Heineken has shortlisted six ideas submitted via an open innovation challenge to create a better drinking experience for 60-70 year-olds based upon beer concept, packaging and serving experience.

Heineken agrees $612m sale of Finnish business Hartwall

Heineken agrees $612m sale of Finnish business Hartwall

By Ben BOUCKLEY

Heineken has agreed to sell its Finnish 'multi-beverage' business Hartwall to Danish Royal Unibrew for €470m and the two brewers will extend a licensing agreement allowing the latter to brew the Dutch firm's eponymous flag brand under license.

Average-tasting Tui still scores with NZ beer drinkers

Average-tasting Tui still scores with NZ beer drinkers

By Ben BOUCKLEY

More New Zealand consumers drank Tui beer over an average four-week period than any other brand bar Heineken, despite the former’s relatively poor taste performance, says Roy Morgan Research.

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