Heineken

F1 presents an opportunity for Heineken in growth markets, says the brewer. Pic:iStock.

Heineken: ‘F1 is bigger than a race – it’s a global event’

Heineken to become Formula 1 global partner

By Rachel ARTHUR

Heineken and Formula One Management have announced that Heineken will become a Global Partner of F1, a partnership that will enable it to reach F1 spectators and 400m television viewers every year. 

The world’s top 10 beer brands: BrandZ report

The world’s top 10 beer brands

By Rachel Arthur

Budweiser takes the top spot in the BrandZ Beer Top 10 Brands list, but which other brews feature in the rankings? 

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