Heineken is confident it can restore growth to its struggling Heineken Light brand in the US by revamping the beer with new packaging and using Cascade Aroma hops favored by craft brewers.
Heineken CEO Jean-François Van Boxmeer says the company’s flagship brand cannot directly compete with a craft beer sector that has hogged US beer growth over the past decade.
Today's podcast rounds up two UK drinks adverts involving a Diet Coke hunk, a lawnmower and a Chinook helicopter from Coke and Heineken, which led to Advertising Standards Authority (ASA) adjudications.
As Royal-Unibrew inked a deal with Heineken last Thursday to buy Finnish drinks firm Hartwall for $470m (€612m), the Danish firm’s CFO Lars Jensen discusses the rationale for a ‘transformational’ deal.
Heineken has shortlisted six ideas submitted via an open innovation challenge to create a better drinking experience for 60-70 year-olds based upon beer concept, packaging and serving experience.
Heineken has agreed to sell its Finnish 'multi-beverage' business Hartwall to Danish Royal Unibrew for €470m and the two brewers will extend a licensing agreement allowing the latter to brew the Dutch firm's eponymous flag brand under license.
More New Zealand consumers drank Tui beer over an average four-week period than any other brand bar Heineken, despite the former’s relatively poor taste performance, says Roy Morgan Research.
ALL INTERNATIONAL BREWERS FACE SAME THREAT: HEINEKEN
Heineken insists it is ‘absolutely on top’ of the counterfeiting issues that can appear in emerging markets, after a Vietnamese gang producing fake Tiger and Heineken was busted last week.
US and native microbrewers could profit if Mexico’s antitrust regulator rules that controversial exclusivity deals, which benefit local giants Grupo Modelo and Cuauhtemoc Moctezuma, owned by AB InBev and Heineken respectively, are illegal.
Heineken has signed a JV to produce and sell Heineken beers in Burma (Myanmar), and plans to build a $60m brewery there, following Carlsberg, Coke and Pepsi into the country.
Heineken has played down a 4.7% slump in global sales of its eponymous brand versus Q4 2012, blaming bad weather in Europe and retailer destocking in France and the US.
SAB Miller says it feels ‘quite positive’ about the possibility of Mexico opening-up as a beer market, with the nation’s competition authority poised to rule on the legality of exclusivity arrangements that the UK plc claims penalises it vis-a-vis rivals.
Heineken has refused to comment on rumors it has now put its Finnish business Hartwall up for sale seeking around €500m, after starting a strategic review of the unit in February.
Heineken this week unveiled its first ever interactive beer bottle at the Milan Design Fair, as it seeks to inspire ‘new memorable brand experiences’ via design, technology and innovation.
Heineken acknowledges that its controversial online campaign The Candidate is ‘unusual’ but insists it handled the video’s young participants correctly and did not expose them to undue stress.
Heineken has appointed Chris Barrow to the newly created role of chief strategy officer, where as a member of the firm's executive committee, he will report directly to CEO and chair Jean-Francois van Boxmeer.
Carlsberg UK has bent the bad taste envelope further still with an 'edgy' new online video that sees the drink’s fans phone their friends in the early hours and persuade them to visit a gambling den staffed by sinister characters or ‘actors’...
Bond credit rating business Moody’s has revised its outlook for the global beverage industry upwards, citing rising middle class demand in emerging markets for high-end wines and spirits from the likes of Diageo, Heineken and Bacardi.
Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.
Heineken has moved to clarify a misprinted term on its new Heineken Star Bottle packaging, launched across the US this month, admitting that it could confuse consumers regarding beer freshness.
Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.
Heineken said today it is reviewing its non-core European businesses that don’t focus fully on beer, and asking whether its ownership of such assets makes strategic sense.
Heineken has confirmed to BeverageDaily.com that it is working with JP Morgan as it begins a strategic review of its Finnish business, and PepsiCo licensee, Hartwall but refused to comment on rumors of a potential $788m sale.
A recent M&A wave in brewing means that ‘global giants’ AB InBev, SAB Miller, Heineken, Carlsberg and CR Snow are piling the pressure on local players, particularly in markets such as China.
HEINEKEN WINNING VOLUME AT EXPENSE OF MARGIN IN RUSSIA: ANALYST
Heineken has confirmed to BeverageDaily.com that it will move its Central and Eastern European (CEE) leadership team from Vienna to Amsterdam this summer, to better drive regional growth.
Dutch lager Heineken is the leading alcoholic drinks (AD) brand on Facebook but Smirnoff proved the fastest growing alcoholic drinks brands in December.
Heineken yesterday lost its final appeal against a European Commission decision to fine it around €200m ($264.7m) for alleged collusion in an illegal Dutch beer cartel, as the European Court of Justice (ECJ) condemned ‘patently illegal’ behavior in the...
Moody’s says it will not downgrade its ratings of Carlsberg and Heineken, despite the potential harm a massive French tax increase in January could pose to national beer sales.
After Heineken successfully netted Asia Pacific Breweries (APB), CEO and chair Jean-François van Boxmeer told investors that there were ‘six key reasons’ why the capture was compelling.
Carlsberg has agreed a strategic partnership with Singha Corporation, and tells BeverageDaily.com it is confident the new venture will succeed where a previous Thai partnership with Chang Beverages failed amidst legal acrimony in 2005.
Heineken has taken a giant leap forwards in its bid to take full control of Asia Pacific Breweries (APB), after rival ThaiBev and its concert parties said today they would support the Dutch firm’s offer.
Fraser & Neave (F&N) announced today that shareholders will vote on the firm's proposed sale of its interest in Asia Pacific Breweries (APB) to Heineken on September 28, and hailed the offer as its 'best opportunity' to realize...
Heineken says it investing heavily in its premium brands to improve its profitability in Russia following past pricing mistakes, but admits that it has more exposure to less profitable value beers than its rivals.
Dutch brewer Heineken has agreed to buy Fraser & Neave’s (F&N) controlling stake in Tiger beer-manufacturer Asia Pacific Breweries (APB) in a deal totalling S$5.6bn.
Heineken faces the potential prospect of a bidding war to seize control of Asia Pacific Breweries (APB), after a company linked to rival ThaiBev trumped the Dutch brewer's S$50 per share bid in a shock move for a smaller stake yesterday.
Heineken has struck an agreement with the board of Fraser and Neave (F&N) to acquire the latter’s interest in Asia Pacific Breweries (APB) for over S$5.1bn, as one analyst told BeverageDaily.com that the Dutch brewer was paying over the odds to ensure...
A Singapore-based analyst tells BeverageDaily.com that rumours of a Coca-Cola Company move for Fraser & Neave’s (F&N’s) non-alcoholic beverage business would be ‘no surprise’, as Heineken chases down its brewing arm APB.
Heineken S$5.1bn move for Asia Pacific Breweries (APB) shows it cannot afford to lose control of a key region forecast to drive global beer growth from 2011 to 2016, according to an analyst.
Heineken says the success of its multi-billion bid for JV partner Fraser & Neave’s stake in Asia Pacific Breweries would strengthen its presence in ‘dynamic economies with fast-growing populations’, as one analyst said the firm's fast footwork...
A leading UK politician has lashed out at the Olympic Committee for choosing Dutch brand Heineken as the official beer for London 2012, describing it as a 'mass produced, bland, foreign lager' and insisting a UK beer should have been chosen...
Heineken could face more intense price pressure in Mexico if rival AB InBev acquired the other half of native brewer Grupo Modelo, according to a New York-based analyst.
Dutch brewer Heineken has cited new activity in the cider category and global interest among consumers, and says its takeover of Belgian company Strassen Ciders provides it with production capacity in continental Europe.
US beer consumers sprung a crafty surprise in an influential 2012 research poll by Harris Interactive, reporting higher satisfaction levels with smaller craft brands and below average scores for mainstream beers such as Budweiser and Coors.
Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...
Heineken USA has urged consumers not to drink several of its beer brands across 43 states due to a bottle manufacturing defect that means small glass particles could fall into liquid.
Heineken has topped its energy saving goal by two per cent, with a 17 per cent reduction per hectolitre of beer over the past eight years, according to the company's 2010 sustainability report.
Heineken has pledged to make European volume growth a priority after publishing full year results that revealed stronger than expected profit growth but falling turnover.
