Heineken

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

By Rachel ARTHUR

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the top 100, alongside seven other well-known beverage brands. 

#mysunrise: Heineken's campaign encouraged party-goers to drink in moderation and embrace new experiences

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

By Rachel ARTHUR

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

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