Anheuser-Busch, MillerCoors and Heineken USA are among the brewers in the US who have agreed to provide more information on beer labels, including calorie content and other nutritional information.
Heineken has unveiled insulated 'ready-made cool box' packaging for its Sol lager brand, which keeps beers cool for consumers as they enjoy summer events.
Heineken: ‘F1 is bigger than a race – it’s a global event’
Heineken and Formula One Management have announced that Heineken will become a Global Partner of F1, a partnership that will enable it to reach F1 spectators and 400m television viewers every year.
Members of The Consumer Goods Forum (CGF) have completed a five-year project to install low carbon refrigeration systems in over 4,000 supermarkets, four million ice cream and drinks chiller units and industrial plants worldwide.
The beer market in Africa is predicted to grow faster than any other region over the next five years, driven by a rising population, urbanization, and increased GDPs.
When large multinational brewers buy small independent craft brewers, it often prompts an outcry among beer fans. But do consumers really care who owns their favourite beer brands?
The UK’s advertising watchdog has banned a Strongbow advert for implying that a “relationship with Strongbow was as important as a significant romantic relationship.”
Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the top 100, alongside seven other well-known beverage brands.
Heineken has announced a joint venture in Ivory Coast to produce and market beer in the country, under the name Brassivoire. The foundation stone for a $172m beer production site is being laid today.
