Loverboy makes appointments in commercial and marketing divisions

Loverboy, a maker of premium canned cocktails, sparkling hard teas and spritzes, has made two new appointments.

Derek Hahm has been hired as Senior Vice President of Sales, while Todd Anderson has been named Senior Vice President of Commercial Strategy. 

Hahm brings more than two decades of experience in the craft beer industry, primarily at the Craft Brew Alliance, where he led national sales operations and helped fortify its partnership with Anheuser-Busch. At Loverboy, Hahm will manage the brand's national sales team and oversee key distributor and retailer relationships, helping grow Loverboy's shelf and floor space across its national retail footprint.

Anderson's experience includes over 20 years working with flavor-driven beverages across Mark Anthony Brands Inc. and Lone River (Diageo), launching and scaling brands in the U.S. and Canada, including White Claw, Mike's Hard Lemonade, Cayman Jack, Lone River Ranch Water, and more. With the Lone River acquisition by Diageo, he focused on the strategic expansion and overall integration, and has extensive experience working with Molson Coors' distribution network. Anderson will oversee Loverboy's commercial marketing and go-to-market strategy across wholesale and retail.