Freshie appoints sales head
USDA-certified organic tequila seltzer Freshie has named Gerry David, former CEO of Celsius Fitness Drinks, to the newly established role of president, US sales.
In his new role, David will guide sales efforts across all of Freshie’s key markets including Illinois, Wisconsin, Indiana and Michigan, as well as the Southeast, including Tennessee, Georgia, Florida, North Carolina and South Carolina.
David led a successful turn-around of Celsius, which under his direction saw five consecutive years of record revenue, increasing shareholder value by 35x.
Elsewhere, he has lent his skills in sales and marketing, operations, financial analysis, capital raising, supply chain management, mergers and acquisitions, and regulatory compliance to multiple public and private companies spanning 72 countries. In 2016, he was named a Gold Winner in the CEO World Awards and chosen as “The Leader” in the CEO of The Year Category.
Freshie launched in 2021, earned its USDA-certified organic seal in 2022, and is set to launch in Puerto Rico next month as well as introducing a new line of tequila expressions this year.