Hédi Hichri joins Coca-Cola Europacific Partners (CCEP) France as Director of Public Affairs, Communication and Sustainable Development.
Hédi Hichri is an expert in public affairs and communication in the food industry, having previously occupied roles as Director of Communication and Public Affairs at Mars Wrigley France and One Mars France. His background also includes other roles in corporate communications with Fleishman-Hillard, Burson-Marsteller et Lowe Strateus.
In his new role at CCEP France, Hichri will be tasked with continuing to work towards the group’s goals, notably its net zero emission 2040 pledge. He will also lead internal and external communications in collaboration with brands and The Coca-Cola Company.