Campari America has announced two new leadership changes, which became effective as of January 2, 2023.
Following a seven-year tenure as Managing Director for the US, Ugo Fiorenzo will now take on the new title of Managing Director for the US and Canada. Fiorenzo’s scope will now extend to the Canadian market, where he will be responsible for leading growth and delivering at high levels for the company.
An experienced veteran, Fiorenzo has led Campari’s profitable growth in the US business while building a high performing and talented team. He was also recently appointed as Chairman of the Distilled Spirits Council of the U.S.
This appointment comes in conjunction with another significant leadership evolution for Melanie Batchelor, who, after three years in her role as Managing Director for Canada, will be appointed Managing Director of Sales & RARE for Campari America.
In this expanded role, Batchelor will report to Ugo Fiorenzo where she will be responsible for the design and execution of all commercial strategies for the US Market, as well as leading the relationship with commercial partners and stakeholders. She will also oversee the recently launched RARE division, which aims to unlock and accelerate the growth of a select range of super-premium and above alcohol brands.
With more than 11 years in the Campari Group family, Batchelor has held many positions within the organization including her role as Campari America’s Vice President of Marketing overseeing the company’s portfolio of brands encompassing advertising, public relations, digital integration and influencer relations, and Global Marketing Lead for Spirits Brands prior to that.