The beauty of botanicals
Today’s consumers want complexity and layers of flavors in their alcohol-free drinks. Having spent a collective 30 years foraging, exploring and learning, the duo behind Bax Botanics (founded in 2019) believe botanicals are the way forward in creating the desired palates in today’s non-alcoholic drinks.
“I love a variety of botanicals - I’d say a lot of my love of flavor is driven by scent," explains Rose Bax, pictured. "Florals and woody flavors are wonderful. We’re always experimenting: innovation is so important to us, it’s what we truly enjoy, and it is what is pushing the 0% ABV industry forward at the moment. This space is so exciting.”