Tropical flair
For the main part, low and no alcohol drinks have found success with sophisticated, premium branding with muted colors and minimalistic designs. But Caleno has set itself apart with its tropical flair: and the Colombian inspired drinks brand is now one of the older and more established spirits in the category. Founded in 2017, the brand now enjoys listings in mainstreams UK supermarkets such as Sainsbury’s, Waitrose and M&S.