Shandy Shack
Shandy – beer mixed with lemonade – represents the perfect low alcohol drink, according to the entrepreneurs behind Shandy Shack, who have been going from strength to strength since starting off in 2018.
Shandy is already well-known and understood by British consumers (making it a much easier sell than other products in the low and no alcohol category) and hits the sweet spot in terms of alcohol-strength with 2.5% - 2.8% ABV, depending on the product.