Budweiser Brewing Group UK&I, part of AB InBev, has announced Brian Perkins as President of the UK & Ireland and Spanish businesses.
Perkins takes over from Paula Lindenberg and will be responsible for the brewer’s portfolio which in the UK includes Budweiser, Bud Light, Corona, Stella Artois and Camden.
Brian has worked at AB InBev since 2011 and has held several senior roles including VP and Head of Sales, Marketing and Digital Transformation for EMEA, Co-founder and Head of Growth for B2B and VP of Global Sales for the Premium and Super Premium brand portfolio. His experience covers marketing, commercial strategy, finance, disruptive growth, innovation and B2B technology. Perkins studied at Cambridge University.
As Zone Europe Commercial and Marketing VP, Perkins was co-architect of the UK&I strategy and has worked closely with the UK team for more than a year. He will continue the plans for large scale investment in breweries, logistics, customer service, B2B technology and people.