Coors Light ditches plastic six-pack rings
The move will apply to all markets where Molson Coors owns brewing operations, and will make it the largest beer brand in North America to move away from plastic rings with the goal to do so by the end of 2025.
Molson Coors will invest $85m in the transition; which will be used to upgrade packaging machinery.
Plastic rings have already been removed across all major brands in the UK – including Coors and Carling – which are already using cardboard sleeves.
Molson Coors estimates that eliminating plastic rings will save 1.7 million pounds of plastic waste annually.
The beverage giant has set goals to ensure packaging is all reusable, recyclable or compostable, and with consumer-facing plastic packaging is made from at least 30% recycled content, by the end of 2025.