Chobani taps into pumpkin mania with limited batch pumpkin spice launch
By Elaine Watson
- Last updated on
Chobani’s ‘limited batch’ Pumpkin Spice Greek yogurt has emerged as the “fastest-growing SKU in the history of the company” and its most successful new launch, following its debut on Labor Day weekend, says the firm.
Chobani chief marketing and brand officer Peter McGuinness told FoodNavigator-USA: “It’s not pumpkin spice flavor like a Starbucks latte, or pumpkin pie flavor as you see from some of our competitors. It’s real pumpkin puree and spices."