ZICO adds some juice to its coconut water
ZICO Beverages - now wholly owned by Coca-Cola - has moved into new territory with the launch of ‘Chilled’ coconut water and juice blends promising “the hydration benefits of coconut water and the delicious taste of fresh juice—with up to 45% fewer calories than regular fruit drinks”.
The new range - in 1.5L Tetra Pak paper cartons - has a recommended retail price of $7.99 and includes pineapple mango & orange variants. It is initially being test-marketed in California, Texas, Arizona, Oregon, Colorado and Washington before a wider roll-out.