Cactus water as a base for
And speaking of coconut water, as the category gets more crowded, even established players are seeking ways to stand out. Zico, which sold out to the Coca Cola Company last November, is delving into the refrigerated juice segment with two new skus that use coconut water as a base for juice blends: Chilled Orange Juice and Chilled Pineapple Mango Orange Juice to go with a chilled version of its base coconut water. The juice blends offer the full flavor of the juices while cutting the sugar and calories compared to straight juice products and still provide the electrolyte benefits of coconut water, according to the manufacturer. "We think it's creating a new occasion for coconut water," said John Lynch, general manager of commercial innovation for Zico.
