Beauty & Cosmetics: Pleats Please L’Élixir

The first contact with the product is through the packaging: “magic” has to be created between the customer and the packaging at first sight. It is a rare experience to see packaging with such a clearly defined message and styling. The name, the signature pleats, are both the brand image of an Issey Miyake fashion line. The bottle is wrapped in a pleated bag, the top of the bottle is designed as pleats, and the packaging is not only printed showing pleats, but also embossed to give that feeling of pleats on both the product and the packaging.
This carton combines sheer elegance and sophistication, the intricate embossing attracts the eye of the consumer and the convergence of brand and design make the product irresistible. The packaging expresses both the clear, natural style of the brand as well as the luxurious elegance by combining the colours red (for joy) and white (for elegance). The finishing with multi-level embossing and a matt lacquer requires considerable experience and technical precision.

Jury comments

This category always produces excellent cartons and ideas and this year was no exception. Elegance and quality were the key elements in this carton along with a design that was clearly recognizable, simple yet totally effective. The brand of the puroduct was well displayed with the trademark filigree flower image running across the front and one side of the carton. The bold red and white colours along with the matt feel, gave this carton style and sophistication. Beautifully printed and made, this carton was truly excellent.