Food: Gelato Box
Initially brand owner, Aloha wanted a wicker basket and was of the opinion that a cartonboard was impossible. However, wicker baskets are expensive and Pringraf was able to convince the customer otherwise. The objective remained the same – a packaging which perfectly represents the product and remains useful right to the end: when the product is on the table and being consumed.
The packaging differs from others mainly through its look and feel. The original shape was kept and the wicker structure was created through a lasered surface. This resulted in a more ecologically sustainable and less expensive concept. The shape and decoration on both sides of the carton convey a feeling of an exclusive and natural product.
The time to market was only three months. And the customer achieved his objective: sales were increased. The carton helped to attract consumers who were looking for a high quality product or an original present for a dinner party. Not only were the sales targets reached, market presence was also increased significantly.
Jury comments
The judges agreed that this was an excellent way to pack ice cream snacks. The carton was made with a matt finish using the reverse side of the cartonboard on the outside and the white top surface of the board on the inside. Through some very clever micro cutting it was possible to see the contents, giving the carton an attractive look and feel. Opening and reclosing was simple and when opened the carton flaps spread so that the contents could be easily seen and selected. As one judge remarked “I just cannot stop playing with it – it is excellent”.