Non Food: VIVA Bottle-Hänger

The idea for this design was derived from a hand produced sample from the market. It is a simple eye-catcher with the option of using it to hang up the SIGG VIVA bottle. Easy handling and optimal machine processing distinguish this product.
The bottle hanger requires very little material. The hanging device offers an original look and adequate space for product information. The graphic design is clear and memorable and focuses on the “VIVA” product line. The folding promotional section of the bottle stopper reinforces this effect. The simple, yet effective design is adapted to the various colours of the bottles.
The bottle is secured firmly by snapping it into place. The “stopper” promotional space is simply opened by finger pressure. The one sided printed construction can be machine bonded in a single run and the packaging can be 100% recycled.

Jury comments

The judges were intrigued how this pack had been designed to hold and display a difficultly shaped product. Bottles are never easy to pack and be displayed well at the same time, but this packaging system held the bottle securely, and with the hanging tab at the top could be displayed effectively at the Point of Sale. The cartonboard used was sufficiently strong to hold the contents well. BY using system, packaging was reduced to a minimum at maximum effect.