Keurig Dr Pepper is taking a minority stake in American non-alcoholic craft beer maker, Athletic Brewing Company: following on from the acquisition of non-alcoholic RTD cocktail brand Atypique earlier this year.
The off-trade is an important entry point to the low and no alcohol drink category for many consumers; differing from the traditional on-trade route for alcoholic drinks. So what can supermarkets do to spur sales?
As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...
Low2NoBev – the only dedicated trade show for the low and no alcohol drinks sector – returns this September to Olympia London: putting the spotlight on the latest innovations, products, market trends and drivers of the category.
Beverage giant Kirin has been focusing extra marketing efforts into its non-alcoholic beer option Kirin Green’s Free and its own-brand whiskey Riku in a new push to expand market share.
Suntory tells us how it has taken its non-alcoholic beer alternative All-Free (a Japanese product with a particular focus on ‘nodogoshi’ - the mouthfeel prized by Japanese beer drinkers) into the US market: with its focus now on widening consumption occasions...
The Adult Non-Alcoholic Beverage Association (ANBA) is launching in the UK and Europe to help propel the growing sector. Mark Livings, ANBA board chair, tells BeverageDaily what the European market looks like today and what the new organisation aims to...
The Low2NoBev show, a dedicated trade show for the low and no-alcohol drinks sector, has been rescheduled to be co-located with The Big Hospitality Expo at Olympia, London from September 26-28, 2022.
UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.
Global beer brand Corona is launching Corona Sunbrew 0.0%: with the non-alcoholic beer containing 30% of the daily value of vitamin D in a 330ml serving.
A collection of alcohol alternative brands have created the Adult Non-Alcoholic Beverage Association (ANBA) in the US: noting ‘one of the largest cultural shifts in decades’ as American consumers become increasingly interested in mindful drinking. The...
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.
Social media discussion around alcohol free drinks is up significantly year-on-year, according to new research: with beer and mocktails among the most popular subjects.
Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.
Lagunitas Brewing Company – which produces the #1 selling IPA in the world – has launched its first non-alcoholic IPNA: ‘a booze-free brew that still delivers an IPA craft-beer taste’.
Non-alcoholic beer Partake and non-alcoholic spirit Lyre’s have successfully closed funding rounds over the last few weeks: powering their expansion on a global scale. But what is it about their brands that have made investors sit up and take note?
