Non-Alcoholic Beer

Low2No Bev kicks off next week

Low2No Bev kicks off next week

By Rachel Arthur

The only dedicated trade show for the low and no-alcohol drinks sector, Low2NoBev returns to Olympia London next week (September 26-28).

Good zero and low alcohol brands have succeeded in understanding the lifestyle – or desired lifestyle – of their drinkers.

How to craft a zero-alcohol brand world

By Chris White, Managing Director, This Way Up

As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...

Pic:getty/patterson

Dry January sales up on last year

By Rachel Arthur

UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.

Pic:getty/hinterhausproductions

No and low alcohol beer is here to stay

By Shira Horn, AMC Global

Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.

Pic:getty/violetestoimenova

Alcohol-free gains traction on social media

By Rachel Arthur

Social media discussion around alcohol free drinks is up significantly year-on-year, according to new research: with beer and mocktails among the most popular subjects.

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