GT’s Living Foods is leveraging social-media to find new SYNERGY kombucha flavors, as the brand revamps its strategy to better engage with consumers about the importance of gut-health, the brand’s director of social media marketing, Sam Ayers, told FoodNavigator-USA....
Kombucha brand Brew Dr. launches a low-sugar probiotic seltzer, Sipjoy, as the company continues to focus on its core business of fermented-tea beverages, at a time of increased consumer demand for gut health-focused products, brand CEO Dan Stangler told...
Singapore-based kombucha firm Wild Boocha is tapping its expertise in stainless steel vat brewing as well as its unique keg retail format in order to effectively capture local consumer interest.
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional...
When kombucha is consumed with a high-GI meal there is a clinically significant reduction in postprandial glycemic and insulin index (GI and II) response, when compared with water, according to new research.
Equinox Kombucha started off being brewed in a kitchen in Calderdale, Yorkshire, after a couple of intrepid travellers returned from Asia wanting to bring the live culture and all its benefits with them.
By Hannah Crum, president, Kombucha Brewers International
The COVID-19 pandemic has had devastating impacts on the US economy, but one industry that has continued to see growth-- and even increased demand, with the renewed interest in health brought on by the crisis-- is kombucha.
First Bev has acquired a controlling stake in kombucha brand Health-Ade with additional investment from Manna Tree and Vail. Financial terms of the transaction were not disclosed.
How can fermented beverages boost immunity and gut health? Do consumers understand the health benefit of kefir and kombucha? And where are these sectors headed in the next five years? Kombucha Brewers International (KBI) and UK kefir maker Biotiful Dairy...
As the #1 selling brand in Australia, New Zealand, and the UK, and the fourth largest kombucha company globally, producing more than 90 million cans per year, Remedy Drinks is seeking to replicate its success in the US market where it says consumers are...
Once the ABV of kombucha exceeds 0.5%, it’s classified as an alcoholic beverage. The KOMBUCHA Act would raise that threshold to 1.25% ABV, enabling brands to sell ‘authentic’ raw kombucha using traditional methods without becoming subject to federal alcohol...
Kombucha market leader GT’s Living Foods has withdrawn its CBD-infused Dream Catcher functional beverage line, with founder GT Dave acknowledging that regulatory uncertainty and a slightly confused consumer proposition both played a role.
The ABV threshold at which kombucha switches from a non-alcoholic beverage to what is effectively 'beer' for tax purposes is currently set at 0.5%. The KOMBUCHA Act, reintroduced to Congress by Representative Earl Blumenauer (D-OR-3) and Senator...
Wild Tonic Jun Kombucha (fermented from honey and green tea instead of traditional cane sugar and black tea) is banking on several growth trends in the kombucha category this year including its refreshed slim cans and expanding line of hard kombucha.
The ABV threshold at which kombucha switches from a non-alcoholic beverage to what is effectively 'beer' for tax purposes is currently set at 0.5%. The KOMBUCHA Act, set to be reintroduced to Congress this session, provided the right tax vehicle...
Australian kombucha specialist firm Bucha of Byron is looking beyond its traditional health conscious clientele to also target consumers seeking alcoholic beverages with a better-for-you twist.
Kombucha offers drinkers more complexity than your average alcohol-free alternative, writes Emma Thackray, co-founder of Booch & Brew, in this guest article.
Australian beverage firm Remedy Drinks is eyeing Vietnam as the next big market for its kombucha, banking on a rising health and wellness awareness trend and product ability to be transported without refrigeration.
While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...
Malaysia-based kombucha brand WonderBrew is on track to more than double its sales this year, as it seeks to expand its e-commerce presence amid the ongoing COVID-19 pandemic.
Two South Australian firms, functional beverage company Utonic and beauty firm Vani-T, are set to retail what they believe is the world’s first collagen kombucha nationwide in February 2021, following its online soft launch in September.
Better Booch has grown from a Southern California kombucha brand with a cult following to distribution at over 2,000 retail locations including new partnerships with Whole Foods Southern Pacific, Southwest and Northern California regions.
After years of debate - and a wave of lawsuits - over what kombucha is and how it is made, trade association Kombucha Brewers International (KBI) has released a code of practice outlining quality standards it claims will help “protect the integrity of...
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...
Nitro-infusion is commonly associated with the cold brew coffee category: but Enhanced Beverage Solutions (EBS) sees potential for the trend to thrive in other categories such as tea, wine and cocktails.
Kombucha’s complex flavour profile offers a convincing alternative to alcohol in bars and in cocktails, according to Real Kombucha. But that’s not all. The brand is taking on wine by promoting kombucha as the perfect drink to pair with food – and Michelin...
Cinnamon, star anise and creamy rice combine with oolong tea for Better Booch’s newest kombucha flavor, Hola Horchata. It’s the first in a new line of out-of-the-box varieties set to launch in the US in early 2020.
GT’s Living Foods is going after the non-kombucha drinker with its newly-launched aqua kefir line, a variety of fermented beverages with a less acidic taste profile than kombucha.
In 2018 Molson Coors purchased Clearly Kombucha in California, and this year it's launched a hopped sparkling water in the UK. The beer giant is increasing its presence in the no/low ABV arena by moving outside of its core beer zone.
The Specialty Food Association’s (SFA) Summer Fancy Food Show took place in New York City last week. Some top specialty beverage categories in the US are tea, coffee, hot cocoa and plant-based milks, with overall specialty sales making up 16.1% of the...
Australian firm MOJO Kombucha’s pledge to authenticity and no artificial sweeteners are what have helped it grow from a small family business to becoming a major name in the country, and recently being acquired by beverage giant Coca-Cola, according to...
It’s not often that people think of a small country in Southeast Asia as a trendsetter, but when it comes to kombucha, Malaysia saw the now-fashionable fermented tea rise to wild levels of popularity—and then wither away—years before the first hipster...
Alternate brewing methods, teas on tap, hard kombucha and more. The tea world is experimenting with “unique and more unusual, innovative ingredients” to keep consumers interested.
Kombucha continues to grow in popularity, capitalizing on trends like fermentation and functional ingredients. It’s also branching out beyond the tea market and into alcohol with hard, beer-alternative options like Flying Embers.
Kombrewcha: ‘Consider us your not-so-guilty-pleasure’
Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...
'Unusual tastes might take some getting used to - but play into the millennial quest for experimental flavors'
Fermented drinks are adding a new flavor dimension to the soft drinks category: and brands should put greater emphasis on their products’ unique taste, says Mintel.
The Coca-Cola Company has acquired Australia's Organic & Raw Trading Co., which is the producer of the MOJO brand of naturally fermented, live culture, organic kombucha beverages.
