UK beverage brand DRGN (pronounced 'dragon') has set its sights on APAC with its new functional soft drink, which combines ingredients originating from and popular in Asia to target consumers in the region.
Butterfly pea flower tea, spicy flavors and the rise of CBD... what will 2019 look like for the beverage category? Imbibe sets out its predictions for the top trends in the beverage category next year.
Irish brand VitHit expects its upcoming APAC debut to open doors for further expansion within the region for its sole product: a range of six functional bottled beverages developed as a healthy alternative to sugar-sweetened drinks.
The Campbell Soup Company continues to present its V8 vegetable and fruit juice portfolio as a modernized, functional beverage brand, most recently with the launch of V8+Hydrate, made with sweet potato juice.
Chicago-based Napa Hills turned wine into water last year when it launched two flavors of antioxidant-enriched functional water. It’s now expanding outside of Illinois and considering more flavors for 2019.
Ready-to-drink (RTD) coffee is experiencing massive interest with emerging brands and large beverage players looking to take a gulp of the market as consumers increasingly swap out energy drinks and carbonated soft drinks for a chilled, on-the-go coffee...