Functional Beverage

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

Pic: getty/cienpies

Navigating the EU packaging legislation: key insights for sports foods businesses

By Luca Bucchini, Chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...

Image source: Getty/Tara Moore

Spilling the tea (and coffee) on natural beverage trends

By Deniz Ataman

The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

Pic:getty/visualgeneration

Functionality: The next big frontier in beverage innovation...

By Rachel Arthur

Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.

Getty | Natalia Semenova

Natural solution developed to combat bacterial spores in beverages

By Nicola Gordon-Seymour

Biotech start-up, Resorcix, and Israeli beverage manufacturer, Gat Foods, have developed a natural botanical to eliminate Thermophilic Acidophilic Bacteria (TAB) that reduce product shelf-life and affect the flavour of ready-to-drink (RTD) beverages,...

© Getty Images

Editor's Spotlight

Vitamin enhanced juice firm clearing hurdles

By Liza Laws

An Australian living in London has overcome an extraordinary set of challenges including Brexit, the pandemic and more recently a sharp rise in prices as a result of the war in Ukraine to keep his vitamin enhanced juice business thriving.

Polyana and Marcela Tupinamba

Mother and daughter's dream teas pandemic success

By Liza Laws

This is a lockdown success story about a mother and daughter from Brazil who moved to Sussex and wanted to create functional teas that not only did what they said on the tin but tasted good too.

Pic:getty/flashpop

Form AND function: The reasons behind the functional ingredient beverage trend

By Miriam Konz, EVP corporate strategy and innovation, AMC Global

To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.

Pic:getty/courtneyk

Where do sports drinks stand in a growing functional beverage market?

By Rachel Arthur

The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...

© Equinox

Record sales for organic kombucha firm during pandemic

By Liza Laws

Equinox Kombucha started off being brewed in a kitchen in Calderdale, Yorkshire, after a couple of intrepid travellers returned from Asia wanting to bring the live culture and all its benefits with them.

Nouri unleashes immunobiotic beverage

Nouri unleashes immunobiotic beverage

By Danielle Masterson

The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.

The chocolate shake includes hidden fruit and veg including beetroot, pomegranate, linseed, acerola, barley grass, pumpkin and broccoli. Pic:getty/wundervisuals

WelleCo launches daily superfood powder for kids

By Rachel Arthur

Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn,...

getty | pinkomelet

Brainy beverages: The growing market opportunity

By Nikki Hancocks

The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.