Former Denver Broncos running back Terrell Davis is set to launch a CBD-infused beverage this spring designed for high-performance athletes. The Defy beverage will be the first in a collection of CBD products.
Increased demand for fortified drinks – along with the emergence of new technologies which increase productivity – are helping make beverages the fastest growing sector in the F&B processing machinery market in the US.
Brooklyn Crafted (BC) has built its New York brand with its own spin on ginger ale, drawing on the gutsy flavors from its Chinese roots. It’s now exploring other exotic flavors with a new calamansi citrus drink.
Sparkling botanical blend Petal - a cross between herbal tea, soda and functional water - has reformulated its core line of drinks less than a year after launching in May 2018. The new recipe is sweetened with organic agave, rather than stevia.
Kombucha continues to grow in popularity, capitalizing on trends like fermentation and functional ingredients. It’s also branching out beyond the tea market and into alcohol with hard, beer-alternative options like Flying Embers.
Capitalizing on the popularity of the ‘new year, new me’ mentality that comes around each January, these six beverage launches feature functional ingredients, adhere to specific diets and set out to be a fresh, healthy addition to 2019.
Functional beverage launches were common in 2018, and their popularity is only expected to grow in 2019. At the Winter Fancy Food Show (WWFS) in San Francisco, small-scale brands showcased new drinks packed with functional ingredients like rose extract,...
Detoxwater, an aloe-infused water brand, has entered over 4,000 CVS stores nationwide as part of the retailer’s ‘Better Inside & Out’ in-store health program, placing the functional water alongside other premium beverages such as sparkling waters...
When Flow Alkaline Spring Water was looking to launch its next big idea in bottled water – a functional water infused with CBD (cannabidiol) and other botanical ingredients – it went to directly to the source: its four million US customers that the Canadian...
UK beverage brand DRGN (pronounced 'dragon') has set its sights on APAC with its new functional soft drink, which combines ingredients originating from and popular in Asia to target consumers in the region.
Butterfly pea flower tea, spicy flavors and the rise of CBD... what will 2019 look like for the beverage category? Imbibe sets out its predictions for the top trends in the beverage category next year.