Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
The new Corona Hard Seltzer has already become the #4 hard seltzer brand in the US. And Constellation Brands sees the overall hard seltzer category continue to blossom: ‘If anything, previous estimates are starting to look conservative'.
Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ‘The refreshment characteristics of seltzers perfectly match Corona refreshment DNA.’
Constellation Brands is expanding its core Corona brand with new launches that appeal to a wider range of consumers and occasions – including the nationwide US rollout this month of premium alcohol-spiked refresher Corona Refresca.
Corona Premier and Corona Familiar – the first major Corona innovations in over 25 years – are already exceeding expectations, says Constellation Brands; while it is also experimenting with premium spiked refresher Corona Refresca in test markets....
