Corona has put effort into recovering plastic as part of its brand identity: and says its collection amounts have now been verified externally against the 3RI Corporate Plastic Stewardship Guidelines from climate solutions provider South Pole.
Mitigations efforts include a major investment in Mexico Recicla, a recycling facility in Mexico.
It has also been reducing its plastic footprint: for example, all Corona can exports will be free from plastic rings by the end of the year.
It also runs the Corona Plastic Free Challenge: which looks for entrepreneurs across the globe to help Corona find new ideas or tech to reduce the use of plastic.
"As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans," said Felipe Ambra, Global Vice President of Marketing, Corona. "Becoming the first global beverage brand with a net zero plastic footprint is the latest in Corona's broader ambition to help protect the world's oceans and beaches from plastic pollution."