Corona announces net zero plastic footprint globally

By Rachel Arthur

- Last updated on GMT


Related tags corona

Corona says it has become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases.

Corona has put effort into recovering plastic as part of its brand identity: and says its collection amounts have now been verified externally against the 3RI Corporate Plastic Stewardship Guidelines from climate solutions provider South Pole.

Mitigations efforts include a major investment in Mexico Recicla, a recycling facility in Mexico.

It has also been reducing its plastic footprint: for example, all Corona can exports will be free from plastic rings by the end of the year.

It also runs the Corona Plastic Free Challenge: which looks for entrepreneurs across the globe to help Corona find new ideas or tech to reduce the use of plastic.

"As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans," ​said Felipe Ambra, Global Vice President of Marketing, Corona. "Becoming the first global beverage brand with a net zero plastic footprint is the latest in Corona's broader ambition to help protect the world's oceans and beaches from plastic pollution."

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