Aloha launched a line of ready-to-drink protein beverages at the Natural Products Expo West show in Anaheim this month. Already well known for its plant protein powders and snack bars, Aloha is branching out to appeal to its younger audience.
Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.
Eggs are a great protein source but processors lack innovation when creating new convenience formats, says the founder of Peck, whose egg-based beverage packs a nutritional punch that beats highly processed plant or whey protein.
With protein seeing continued interest from mainstream consumers, Glanbia Nutritionals has launched ProTherma: a hydrolyzed whey protein that can withstand high temperatures and therefore offer a protein punch in everyday hot beverages.
New research from DuPont Nutrition & Health exploring what drives liking in ready to drink high-protein beverages – a $2.7bn category in the US – revealed that products combining dairy and soy protein performed the best on taste, while 25g of protein...
The rising aging population in the US presents an underexploited opportunity for food and beverage marketers—particularly in the already massive protein market, as older consumers are just as desperate for sustained energy as their younger counterparts.