The probiotic supplement industry has slammed an online beer advertisement for capitalising on therapeutic terms such as ‘pro-biotic’ and ‘good for the gut’ which were permitted for being only “tongue-in-cheek” by an alcohol marketing regulator.
Legumes, cereals, pseudocereals, fruits, and vegetables show much promise as transport mediums for probiotics, prebiotics, and bioactive compounds to the gut at concentrations that prove beneficial, says researchers.
With 95% market share in kefir, Lifeway Foods continues to explore opportunities in the probiotics space, and its new Elixir sparkling probiotic beverages will soon be joined by Icelandic skyr and plant-based protein drinks.
Consumer awareness of probiotics and their functional health benefits continues to grow with 79% of them saying they would prefer to consume probiotics in food and beverage products rather than supplements, Ganeden’s 2017 SSI Consumers Survey found.
Chr. Hansen’s new probiotic children’s drinking yoghurt taps into a trio of trends identified by the dairy producer combining functional dairy for gut health that appeals to young taste buds and health conscious parents.
A prebiotic nanofibre matrix that protects beneficial bacteria in the low pH environment of fruit juices could prove an effective encapsulation agent for the probiotic delivery in functional beverages.
Growing demand for products that support gut health is fueling rapid growth in sales of fermented beverages, but for kombucha to hold on to its pole position in the category and reach its full market potential, manufacturers must improve labeling compliance...