GanedenBC30, unlike most of other probiotic strains, is a “spore-former, which makes it highly stable and allows it to remain viable through most manufacturing processes,” according to the company.
Mike Bush, who was recently promoted to the president of the ingredient company, told BeverageDaily, the verification process not only made sure its ingredient is non-GMO, but also that the process during which the probiotic grows, such as fermentation, is also non-GMO.
From the state of Vermont to the federal level, using probiotics has become a “huge” consumer trend especially in the beverage industry, he added.
“The proper labeling of GMOs has been in the spotlight over the past several years,” Bush said in a statement.
Working with beverage companies
“Ganeden wants to ensure that manufacturers and consumers alike are aware that the use of GanedenBC30 ensures transparency, compliance with laws and peace of mind. Becoming Non-GMO Project Verified is yet another example of our dedication to the probiotic market, our partners and their customers.”
Ganeden, based out of Ohio, has been working with many US probiotic beverage companies, including KeVita and Uncle Matt’s, as well as local startups, such as Garden of Flavor.
Garden of Flavor is an Ohio-based HPP juice manufacturer, and it began to use GanedenBC30 ever since the company started about a couple of years ago.
Bush pointed out that KeVita and Uncle Matt’s have been non-GMO for some time, and non-GMO verification processes for ingredients and finished products are different.
Ganeden’s revenue has been doubling year-over-year, Bush added. Right now, the global probiotic market is worth around $40bn, and it is growing at a 6% to 8% rate on average per year.