Nescafe

“The most significant area of growth is bottled water. Many consumers now seek it in preference to high sugar carbonates. Pic: ©GettyImages/Kwangmoozaa

Top beverage megabrands struggle against sugar

By Beth Newhart

The top 100 global megabrands have been revealed by Euromonitor, with beverage-forward brands taking four of the top ten. But overall soft drink sales have been stagnant thanks to shifting public opinion on sugar, affecting brand loyalty.

The RTD coffee category has exploded as consumers continuously prioritize convenience in their everyday routines.

Nescafé brings texture and functionality to RTD coffee

By Beth Newhart

Coffee giant Nescafé will launch two new RTD coffee drinks next year: eyeing up a new world of texture and functionality for coffee lovers with its Cold Whipped Lattes and Coffee Protein Smoothies.

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