The top 100 global megabrands have been revealed by Euromonitor, with beverage-forward brands taking four of the top ten. But overall soft drink sales have been stagnant thanks to shifting public opinion on sugar, affecting brand loyalty.
Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines as its Nestea liquid water enhancer.
Nescafe is the world's best known coffee brand, yet in the US it
has been limited to a handful of markets on the West Coast. But now
the brand is set to go nationwide with the launch of Nescafe
Frothe, a speciality coffee drink...