Mountain Dew

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

PepsiCo to rebalance push on lower calorie beverages

PepsiCo to rebalance push on lower calorie beverages

By Rachel Arthur

PepsiCo says its focus on introducing new lower calorie beverages in the US this summer has come at the expense of its core Pepsi and Mountain Dew brands: with the company now pledging to step up marketing, shelf space, and low/no calorie options for...

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