Mountain Dew can shows its true colours

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The normal can on the left and when chilled on the right.
The normal can on the left and when chilled on the right.
A limited edition Mountain Dew can will feature temperature-controlled colour-changing ink from Chromatic Technologies Inc. (CTI).

When chilled to 46.4° F. (8° C.) the 16-ounce can features a symbol that transforms itself into the green colour of Mountain Dew.

The cans, a product of PepsiCo Americas Beverages, are available for several months in the US.

By incorporating CTI’s cold-activated, colour-changing ink technology into this special offering, it truly elevates the consumer interaction potential of the beverage package,” said ​Melanie Edwards, CTI’s manager of strategic sales initiatives.

CTI’s ‘thermochromic’ inks can be used to hide a message, signal cold temperatures, as indicators of product levels or an extension of the product’s brand messaging.

Related topics: Processing & Packaging

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