Middle East

Pic: iStock/Akkharat Jarusilawong

No & low alcohol beer launches: the global picture

By Rachel Arthur

While the amount of innovation in the lower alcohol beer category remains limited on a global scale, Mintel predicts activity in the sector will speed up in years to come as millennials seek healthier and less calorific beer options. 

Vimto gears up for bumper Ramadan

Vimto gears up for bumper Ramadan

By RJ Whitehead

Despite “challenging” times in its home market, Vimto manufacturer Nichols is expecting another strong performance during the Ramadan season in the Middle East.

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