Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is on a mission not only to lower the sugar in beverages, but to fundamentally adjust kids’ palates to less sweet beverages overall. Can it be done?
UK soft drink company Britvic has completed the acquisition of the Extra Power energy drink brand from GlobalBev; also acquiring three additional soft drinks brands – energy brand Flying Horse, juice brand Juxx and acai smoothie brand Amazoo.
Singapore organic juice brand WOLF + WALD says ‘affordable premiumisation’ is key to driving sales as it innovates with flavours ‘almost unheard of’ in the region.
Better Juice, an Israeli start-up, has used sugar reduction technology to lower the levels of sugar in its fruit juices, including, in a recent trial, several berry-based juices. Their technology is able to reduce three sugars found in fruit juices –...
At a time when pushback against sugar is spurring large CPG players to exit the ready-to-drink smoothie and juice market by off-loading well-known brands, two best friends see an opening for a new line of produce-packed beverages positioned as having...
Thai juice giant Tipco believes that consumers are turning to beverages as a tasty yet convenient means of ‘drinking’ in additional nutrients, leading to a rise in popularity of items such as vegetable juices and herb-infused drinks.
Fruit product heavyweight Dole has revealed plans to focus on developing more clean label and fortified juice products for the Asia Pacific market, citing rising consumer interest in the region as a major motivation.
An Australian living in London has overcome an extraordinary set of challenges including Brexit, the pandemic and more recently a sharp rise in prices as a result of the war in Ukraine to keep his vitamin enhanced juice business thriving.
With an ethos “to help people live healthier lives by using what nature provides us in its most pure and organic form”, British health drinks company Purearth has imminent expansion plans.
Better Juice said products made using its enzymatic sugar reduction technology are due to hit shelves in less than six months, following the completion of its first commercial deal with a US West Coast-based juice manufacturer.
Researchers are calling on the beverage industry to close loopholes that allow limited advertising of sweetened beverages to children after discovering sales of children’s beverages with added sugar and non-nutritive sweeteners continue to outpace those...
Beverage giant Frucor Suntory has noted rising New Zealand consumer demand in the juice category for exotic citrus flavours beyond the traditional orange and lemonade, as well as for non-fruit offerings such as spirulina.
A two-year old Australian firm behind a hangover-relieving pear juice product is looking to be listed in 3,000 stores by the end of this year – including liquor stores.
The micronutrients and other bioactives contained in a glass of orange juice is sufficient enough to shore up the immune response and tackle oxidative stress and inflammation, a review concludes.
The Asia Pacific juice industry is striving to be more than just an alternative to carbonated soft drinks by responding to increasing demands for functional, value-added and better-for-you products in the region.
SIG’s on-the-go combismile carton pack enters the French market for the first time this month, with a new fruity-flavored range for adults and kids from natural mineral water brand Volvic.
The Australian beverages industry has expressed hopes that the government will reconsider its current stance on Health Star Ratings (HSR) for no added sugar juices after the sector emerged as the sole soft drinks growth category in the last quarter of...
Juice firms in Australia have been advised to turn to blending their products with lower fructose fruits or vegetables in order to raise health star ratings (HSR), after a damaging ministerial decision to reduce the health rating of juices.
Thailand-based food biotech company JuiceInnov8 and national beverage giant TCP Group – the firm behind the original Red Bull - is set to roll out three reduced sugar and functional fruit juices this month.
The Australian juice industry will need to play up the health benefits of consumption and its role in meeting current local dietary guidelines both on-pack and off, if it hopes to recover from the blow of its five health star rating loss.
Israeli startup Better Juice has signed agreements with US-based global beverage manufacturers to commercialize its patent-pending enzymatic technology, which can achieve up to 80% sugar reduction of naturally-occurring sugars (e.g. sucrose, glucose,...
In a move that may not come as a huge surprise given executives' recent hints about “pruning” the portfolio, Coca-Cola is discontinuing the Odwalla juice brand and the refrigerated network of trucks supplying it to stores. So was the 40-year-old...
The original founder of the orange and grapefruit juice brand Uncle Matt’s Organic once again is at the helm after buying back the company with help from a “dream team of investors and advisory board” from Dean Foods, which purchased the business three...
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
From 2003 to 2014, consumption of sugar-sweetened beverages (SSBs) -- fruit drinks, soda, sports/energy drinks, and flavored milks -- on a typical day declined significantly, according to a new study.
After six years in operation, plant-based US beverage brand Rebbl will eliminate virgin plastic from its bottles next year: one of the pledges made in its inaugural Impact Report.
India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.
Children under the age of 5 years should skip flavored-, toddler- and plant-based milks as well as caffeinated beverages, and instead stick to breast milk, infant formula, water and plain milk depending on their age, according to a joint recommendation...
The traditional juice model is getting refreshed at Juicy Juice, a kids’ beverage brand in the US. New organic and high protein offerings are part of a better-for-you campaign.
After 25 years of supplying fresh fruits to supermarkets in Europe, Japan and North America, India’s Freshtrop will move into cold-extracted beverages this year with a new brand, Second Nature.
With juice caught in the war on sugar’s crossfire, the Juice Products Association has launched a new educational campaign and website touting science-backed health and nutritional benefits of the category in an effort to salvage sales and regain consumers’...
Indian juice company finds right formula as brands jockey to differentiate
“One rainy day, an August afternoon, when you had just come home from school, completely drenched. Tearing a page from your math notebook, you ran outside to make a tiny boat and launch it into the biggest puddle you could find! Mom would then call your...
Atlanta-based Focus Brands Inc has announced a definitive merger deal with Texas-based Jamba, Inc., under which Focus brands will acquire Jamba for $13 per share in cash, worth approximately $200m.
The United Arab Emirates (UAE) cabinet has issued new regulations for milk, other dairy and juice and beverage products, and the licensing of manufacturers.
Cracking into the $8bn US sports drink market can be difficult for smaller brands, but Chicago startup KRā has found success with its grass roots marketing efforts and charitable business ethos, which has attracted a growing consumer following along with...
‘Geometrie Cividât’ from Lucaprint, packaging for L’Or coffee capsules and ‘Message on a bottle’, Pago fruit juice Carton Sleeve, took centre stage in beverages at the ProCarton Awards.
Döhler, FrieslandCampina Riedel, Refresco and Verbruggen Juice Trading Sustainable Products have signed an agreement to supply 100% sustainable juice and puree by 2030.
PepsiCo will make several modifications to the way it labels and markets Naked Juice, in an agreement that ends litigation filed by the Center for Science in the Public Interest (CSPI) in October.
David Berryman, owner of David Berryman, a fruit based ingredient supplier, has spoken out in defense of juice drinks following the debate about ‘sugar being bad for you’.
The top 10 markets for 100% juice have declined over the last three years, with the exception of China, which has seen CAGR of 11% between 2012 and 2015, according to Tetra Pak.
100% juice products are capturing the imagination of consumers and driving growth, which will see expansion beyond traditional fruit base drinks to include vegetables, exotic plants and coconut, according to Tetra Pak.
Young children are almost three times as likely to consume fizzy drinks if their parents frequently do, according to research carried out by the UK-based Natural Hydration Council.
By Oliver Leedam, principal regulatory analyst, Leatherhead Food Research
For soft drink and fruit juice manufacturers looking to expand into new geographies, understanding global regulations is vital. However, this is no mean feat.
