Juice

Global spirits companies are donating their alcohol for use in hand sanitizer production. Pic: Getty/Zephyr18

How are beverage brands coping in the face of COVID-19?

By Beth Newhart

Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.

A growing population, competition for resources and environmental pressures are changing the Indian consumer. Pic: Getty/Arindam Ghosh

Familiar Western megatrends drive India's beverage industry

By Beth Newhart

India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.

Each new drink has a single serve option, designed for lunch boxes, after school activities and snacks

Juicy Juice ups the ante for back-to-school season

By Beth Newhart

The traditional juice model is getting refreshed at Juicy Juice, a kids’ beverage brand in the US. New organic and high protein offerings are part of a better-for-you campaign.

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