By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
Personalised beverage hydration systems, one-of-a-kind bottles, and capsules which can transform a plain glass of water into something else entirely - the marriage of technology and personalisation is changing the way people think about beverages, says...
Diageo and Thin Film Electronics have released a prototype Johnnie Walker Blue Label ‘smart bottle,’ which can assure consumers of authenticity, help the industry track the product, and ‘completely change the role of a bottle in the consumer experience.’
Diageo chief Ivan Menezes today talked up the company’s turnaround plan for ‘challenged market’ China – where the company is betting on Beckham-backed Haig Club whisky and lower-cost baijiu - but volume sales still fell 20% year-on-year in H1 2015.
Diageo said today that foreign exchange movements ‘severely impacted’ its 2014 top line while Chinese anti-extravagance measures also hit hard – our slideshow dissects the Johnnie Walker distiller's performance.