Johnnie Walker

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

Pic:getty/sarayut

Diageo to achieve net zero carbon emissions by 2030

By Rachel Arthur

Diageo has launched a 10 year sustainability action plan: setting goals including net zero carbon emissions from direct operations by 2030; and using 30% less water in every drink it makes.

Pic:getty/wenjinchen

The best global beverage brands of 2020

By Rachel Arthur

Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?

Flagship brand Guinness saw 9% growth in sales in the last six months of 2015

Diageo posts 1.8% growth in first half sales

By Rachel Arthur

Diageo CEO Ivan Menezes is upbeat about the company’s performance in its interim results, saying it has become a ‘stronger, more competitive business.’

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