'A MIXED YEAR AND A TOUGHER ONE THAN WE ANTICIPATED AT THE START': CFO DEIRDRE MAHLAN Diageo’s top line takes a hammering: 2014 results show Chinese dragon bites By Ben BOUCKLEY 30-Jul-2014 - Last updated on 31-Jul-2014 at 11:23 GMT Email to a friend Diageo said today that foreign exchange movements ‘severely impacted’ its 2014 top line while Chinese anti-extravagance measures also hit hard – our slideshow dissects the Johnnie Walker distiller's performance. THE BIG PICTURE: ‘A mixed year – tougher than we anticipated’ NORTH AMERICA: Wealthier consumers reap recovery benefits WESTERN EUROPE: ‘Remains challenging but has stabilized’ AFRICA, EASTERN EUROPE & TURKEY: Novel formats and brands for new consumer occasions LATIN AMERICA & CARIBBEAN: Vodka and cachaça win over middle classes ASIA PACIFIC – Shui Jing Fang sales fall 79% in China Prev 1 2 3 4 5 6 Next Related tags Johnnie walker