Our new series profiles movers and shakers in the alcohol-free category. Today we talk to Amanda Thomson, who's used her experience at the Cordon Bleu School to create alcohol-free wine alternative Noughty.
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.
