Diageo – producer of Don Julio and Casamigos tequilas - has introduced the use of drones on its agave farms in Jalisco, Mexico: in an effort to integrate more efficient farming practices and drive environmental benefits.
Smallholder farmers are highly vulnerable to weather changes and water scarcity, leading Diageo to launch a fund for innovations which promise to lessen and monitor the impact of water and climate crises on such farms in Africa.
Diageo will invest €200m ($203m) in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare: which will become the second largest brewing operation in the country after St. James’s Gate.
Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.
Global alcoholic beverages giant Diageo has highlighted how promoting responsible drinking is important for alcohol firms to expand reach and retain consumer loyalty post-COVID-19, especially via digital initiatives.
Dassault Systèmes, Ardagh Group and EXXERGY will run ‘virtual twin’ trials on Diageo’s Johnnie Walker bottle, in order to research and develop a coating that will enable the glass bottle to be lightweighted without compromising its strength and shape.
Pulpex, a sustainable packaging tech company established by Diageo, and Stora Enso are partnering to industrialize the production of eco-friendly paper bottles and containers made from wood fiber pulp.
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Six beverage brands make the BrandZ Top 75 Most Valuable UK Brands ranking. What have these brands – which include BrewDog and Gordon’s Gin – done so well to put them alongside big names like Dyson, Jaguar and M&S?