Diageo is turning to generative AI to give consumers the chance to create personalized bottles of Johnnie Walker Blue Label: highlighting that today’s consumers demand truly unique experiences.
Diageo has launched a trial for a paper-based bottle for Baileys Irish Cream Liqueur; while a Johnnie Walker paper-based bottle is also in development.
Diageo is investing in decarbonizing its historic Guinness brewery in Dublin, while PepsiCo’s beverage plant in Spain is set to become the company’s first to reach net zero.
Diageo has turned to social media platforms, other web sources and its own consumer insight teams to track down the top trends shaping consumer behavior. What do these trends tell us - and what are the key takeaways for brands who want to future-proof...
Diageo’s first half results for fiscal 24 were dragged down by a 23% drop in Latin America sales. What happened – and how will the company shift its strategy moving forward?
Diageo’s new Breakthrough Innovation Team is tasked with pushing innovation beyond product development, and into new areas such as AI and next-generation technologies.
Diageo and Sean 'Diddy' Combs have agreed to resolve all disputes over DeLeón tequila and Ciroc vodka: with Diageo taking on sole ownership of the DeLeón tequila brand.
Diageo and circular economy tech company ecoSPIRITS are taking their reusable spirits packaging partnership global: turning to the ‘lower carbon, lower waste’ tech for Gordan’s, Captain Morgan and Smirnoff.
Diageo has signed and completed the sale of Windsor Global, a subsidiary of Diageo which owns the Windsor business and associated intellectual property, to Korean company PT W Co., Ltd.
Diageo has announced two regenerative agriculture programs across its tequila and scotch brands: focused on reducing carbon emissions of farming barley, wheat and agave.
Diageo has launched a new partnership lab, called Fusion by Diageo, which will bring in innovators to ‘co-develop the next generation of digital products that will elevate consumer experiences’.
Alcohol heavyweight Diageo believes that the rising demand for premiumisation in APAC, and in particular economic growth in China, is placing the category in a strong position.
Diageo – producer of Don Julio and Casamigos tequilas - has introduced the use of drones on its agave farms in Jalisco, Mexico: in an effort to integrate more efficient farming practices and drive environmental benefits.
Diageo has made a minority investment in The Oxford Artisan Distillery, an ultra-premium English rye whisky producer ‘seeking to revolutionize farming practices in the category’.
Diageo has acquired cold brew coffee liqueur Mr Black: a fast-growing Australian brand which has already become the leading premium coffee liqueur in the US.
Smallholder farmers are highly vulnerable to weather changes and water scarcity, leading Diageo to launch a fund for innovations which promise to lessen and monitor the impact of water and climate crises on such farms in Africa.
What’s piquing the attention of BeverageDaily readers? From new RTD cocktail innovations to ideas for boosting beverage can recycling, here’s a round-up of our most-read articles from July.
Diageo will invest €200m ($203m) in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare: which will become the second largest brewing operation in the country after St. James’s Gate.
Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.
Global alcoholic beverages giant Diageo has highlighted how promoting responsible drinking is important for alcohol firms to expand reach and retain consumer loyalty post-COVID-19, especially via digital initiatives.
Diageo India will acquire a minority stake in Nao Spirits & Beverages Private Limited: the company behind premium Indian craft gin brands Hapusa and Greater Than.
Beverage giant Diageo has committed to work ‘hand-in-hand’ with Irish barley farmers to support their transition to regenerative agricultural practices.
Guinness maker Diageo will invest £73m ($98m) in ‘Guinness at Old Brewer’s Yard’, a new microbrewery and culture hub in Covent Garden, London, set to open in Autumn 2023.
Diageo has extended its partnership with Molson Coors Beverage Company: which will see the latter distribute Diageo’s beer portfolio in most Central and Eastern European markets as of January.
Dassault Systèmes, Ardagh Group and EXXERGY will run ‘virtual twin’ trials on Diageo’s Johnnie Walker bottle, in order to research and develop a coating that will enable the glass bottle to be lightweighted without compromising its strength and shape.
