Diageo

Alcohol accounts for 4.7% of brick-and-mortar grocery sales in the US - and just 0.7% online. Diageo's Distill Ventures explains why.

Digital natives? ‘Drink brands are behind the times’

By Rachel Arthur

Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...

Gordon's Pink gin, launched last year. Pic: Diageo

Gin and tequila boost Diageo sales

By Rachel Arthur

Diageo’s gin and tequila brands saw strong growth over the last six months of 2017, thanks to brands such as Tanqueray gin and Don Julio tequila.

The new up-cycled mash tun bar at Blair Athol

Diageo sees rise in Scotch whisky tourism

By Rachel Arthur

Diageo has seen a 7% rise in the number of tourists visiting its 12 distillery visitor centres in Scotland, which it says highlights another boom year for Scotch whisky tourism. 

Facebook's VP of EMEA, Nicola Mendelsohn, will join Diageo's executive board on September 1

Diageo appoints Facebook exec to bolster digital marketing skillset

By Ben BOUCKLEY

Diageo today announced leadership changes that CEO Ivan Menezes says will continue its shift away from regions towards greater market accountability, and also appointed a senior Facebook executive to bolster its digital marketing and communications skills.

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