The Coca-Cola Co. is trying to make the best of a bad situation by using the pandemic, which had decimated its revenues with the closure of public places, as a “catalyst for change” to “drive out some of the bureaucracy,” refocus on local opportunities...
Coca-Cola CEO James Quincey says that the company is well-versed in surviving crises over the course of its 134 year history: “Every previous crisis – military, economic or pandemic – the Coca-Cola Company has come out stronger”. So how is it dealing...
Proving its power as a total beverage company, Coca-Cola North America showcased 28 new SKUs at the National Association of Convenience Stores (NACS) show this month in Atlanta. Energy, coffee, tea, juice, water and more hit the expo floor.
Coke makes foray into alcohol while brewer spends billions on beauty
As The Coca-Cola Company broadens its portfolio, it sees ‘tremendous opportunity’ in coffee: outlining plans for RTD drinks, packaged coffee for the home, and on-the-go occasions through its acquisition of Costa coffee.
Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Coca-Cola Singapore has launched a new line of low- or no-sugar ready-to-drink (RTD) teas called Authentic Tea House, as the firm continues its focus on reformulating products with lower sugar content.
As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...
Coca-Cola CEO James Quincey acknowledges the UK sugar tax is likely to have ‘some impact’ on the company in the UK – particularly for classic Coca-Cola – but is optimistic that the industry is well prepared to minimize the impact of the levy.
Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.
Coca-Cola has announced a new set of sustainability commitments in Western Europe: saying it will ensure all packaging is recyclable or reusable; and aiming to collect 100% of its packaging. It will also use 50% recycled plastic in its PET bottles and...
The Coca-Cola Company’s former head of global design says the company didn’t have a consistent approach to design when he joined in 2004, which meant there were ‘disconnects’ in the holistic consumer brand experience – from packaging and communications...
The Coca-Cola Company’s chief marketing and commercial officer, Joe Tripodi, will retire from the company at the end of February 2015. He will be succeeded by Marcos De Quinto, a company veteran who is currently president of the Iberia Business Unit and...
The Coca-Cola Company revealed yesterday that City of Atlanta regulatory authorities may seek monetary or other sanctions against it due to potential inaccuracies in wastewater reports submitted by its Atlanta syrup plant.
Academy of Nutrition and Dietetics Draws Advocacy Fire
The Coca-Cola Company tells BeverageDaily.com it is fully committed to improving US health by partnering groups such as the Academy of Nutrition and Dietetics (AND), after an advocacy report claimed undue big beverage influence on the body.
US firm Ethox Chemicals is suing Coca-Cola for allegedly stealing a novel molecule the former claims it invented called ‘PEM’, designed to improve on PET by adding a gas barrier to limit bottle permeability and extend shelf life.
Coca-Cola’s continuing expansion in Russia makes sense from an economic standpoint, while the risks to consumer goods firms of doing business in the country are over-estimated, according to an analyst.
The Coca-Cola Company has agreed a $715m (€600m) lump sum with Dr Pepper Snapple Group (DPS) to distribute certain brands subject to the acquisition of the North American branch of Coca-Cola Enterprises (CCE) expected in the fourth quarter of this year.
Manufacturers of leading beverage brands ranging from Coca-Cola to alcoholic products like Foster’s and Strongbow are set to shake up their packaging as they continue with attempts to improve individual sustainability.
The Coca-Cola Company hopes to meet growing demand for
ready-to-drink coffee products by announcing yesterday that it
will extend an agreement with Italian group Illycaffè to form a
three-way joint venture with one of its bottling...
The environment, corporate governance and workers rights are
transforming the way managers oversee their global manufacturing
operations, as demonstrated in Coca-Cola's second report on its
progress in these areas.