Premium Indulgence

Coca-Cola launches Fuze Tea in Europe

Coca-Cola launches Fuze Tea in Europe

By Rachel Arthur

Coca-Cola is rolling out one of its fastest growing brands - the low calorie premium iced tea, Fuze Tea - in Europe this month. In the UK the drink will escape the upcoming sugar tax thanks to its use of the sweetener stevia.

Pic:Getty/OwenSmith

Campari Group acquires Bisquit Cognac

By Rachel Arthur

Campari Group will acquire Bisquit Dubouché et Cie, owner of Bisquit Cognac, from South Africa based Distell Group for €52.5m ($62.4m).

Pic:gettyimages

From plain to premium: Adding value in bottled water

By Rachel Arthur

While bottled water may fundamentally be the simplest of beverages, the category is evolving with an explosion of flavors, fortification and functionality to offer something more to today’s consumers.

Adult soft drinks: What flavors appeal to consumers?

Adult soft drinks: What flavors appeal to consumers?

By Rachel Arthur

Adult soft drinks are gaining in popularity: but what flavors appeal to this audience? From the beer cues of brewed soda to the sour tang of vinegar, natural ingredient company Döhler explores the tastes that are appealing to today’s consumers. 

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