Launched in November 2017, Endo Water is a premium pH balanced water infused with 10mg of “99.9% pure cannaboid-rich hemp oil” processed using nano technology, which downsizes the CBD particles to one-millionth of its original size.
“This process allows the nano-sized CBDs to immediately penetrate your cells as opposed to the lengthy process of being absorbed by the body's digestive system,” Right On Brands said.
Endo Water is available in berry acai, lemon lime, cucumber, and watermelon flavors and is currently sold online for $60 for 12-pack of 16.9-ounce bottles.
Through the distribution partnership, Statewide Beverage Company will add Endo Water to its direct store distribution (DSD) network in Southern California, which includes more than 4,000 retail chains and independent stores.
Statewide also handles other niche beverage brands in the Southern California market such as Aspire, Detox Water and Vita 500.
“The advantage of utilizing a reliable DSD distributor is huge in the highly competitive beverage & snack distribution arena with the assistance of a territory leader," Daniel Crawford, CEO of parent company Humbly Hemp, said.
The hemp and CBD category is expected to be a $1bn market by 2020 in the US driven by food and beverage sales in the natural channel, according to a report by Brightfield Group.
“As consumers are becoming increasingly aware of the potential benefits that cannabinoids offer, the demand for CBD infused products has become extremely intriguing and notable in the field of natural health,” Jeff Javidzad, CEO of Statewide Beverage Company, said.
“Our health and wellness-focused retail clients are constantly asking for CBD infused drinks and products for their health-conscious consumers.”
CBD is one of the 113 compounds found in the cannabis plant and accounts for 40% of the plant’s extract. The compound has been linked to therapeutic health benefits such as treating anxiety and depression but without the “high” psychoactive effects associated with THC, according the World Health Organization.