Premium Indulgence

Why there's a resurgence in RTD alcohol

Guest article

Why there’s a retail resurgence in RTDs

By Jen Draper, marketing director, Global Brands

Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.

The new beer has an ABV of 5% and will be available through the summer at select locations.

Dunkin’ releases second beer innovation with Harpoon Brewery

By Beth Newhart

Last fall Dunkin’ announced a limited edition partnership with Harpoon Brewery for its first-ever beer, the Harpoon Dunkin’ Coffee Porter. The two have teamed up again for a warm weather brew, the Harpoon Dunkin' Summer Coffee Pale Ale. Dunkin’ also...

Beetroot lattes are bursting onto Instagram thanks to their bright colour. Pic:getty/mariiaplo

‘Social media has changed the way we drink!’

By Rachel Arthur

Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...

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