PepsiCo is hiring 6,000 new, full-time employees over the next month and is providing additional compensation to the more than 90,000 frontline employees – those who “make, move, and sell” PepsiCo products – at both PepsiCo Beverages North America and...
With the economic fallout from the COVID-19 crisis only likely to worsen, the federal government is announcing different forms of aid packages. US alcohol associations are now asking for assistance.
Staying true to its mission to “find people where they are in the daytime,” RISE Brewing Co. is pivoting from distributing its nitro infused cold brew coffee in offices and at events to reach people instead in their homes as more Americans practice social...
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
Plant-based milk alternative brand Elmhurst 1925 had big plans for Natural Products Expo West before its postponement earlier this month. However, its oat-based single serves, lattes and creamers will still launch in the US on schedule.
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
The dominance of red wine in China can be attributed to the cultural symbolism of auspiciousness and prosperity associated with the colour, according to a local industry expert.
Five weeks ahead of the start date, the Brewers Association has canceled the 2020 Craft Brewers Conference and World Beer Cup events, that were set to take place in San Antonio, Texas.
In an announcement that will not likely surprise many stakeholders, New Hope has decided to cancel (rather than postpone) the Natural Products Expo West trade show in Anaheim and focus its attention on Expo East in Philadelphia (Sept. 23-26).
While the US oatmilk category is still in its infancy, it’s growing at an explosive rate,* says Oatly, the Swedish brand seeking to take the US market by storm. But can it keep up with demand?
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
New Extraordinary Coffee Workshops (ECWx) in Honduras and Guatemala are furthering Intelligentsia Coffee’s sustainability mission. They invest in and engage with smallholder farmers, improving coffee quality for the US supply chain.
An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...
The Al Ain Plant Bottle from Agthia Group PJSC is the region's first plant-based water bottle. It is biodegradable and compostable within 80 days and is part of the company’s broader sustainability initiatives.
Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
A multiple-city industry tour kicked off last week to promote cold brew coffee innovation in the US, featuring education from coffee roasters, beverage brands and cafes.
New Hope’s Natural Products Expo West tradeshow was postponed due to coronavirus fears on Monday night, just hours before the first events were set to kick off on Tuesday. More than 80,000 people were initially expected to attend.
In a sea of US craft distilleries perfecting bourbon, scotch and tequila, Holla Spirits is turning its attention to vodka. Rare savory ingredients like jalapenos and pickle brine are taking a stab at reinventing the category.
The sale of alcohol in the US passes through a three-tiered system: producers, distributors and retailers. For years this has impacted alcohol’s digital presence, forcing consumers to shop brick-and-mortar or turn to third parties.
Wolf’s Ridge Brewing in Ohio has been setting a sustainability precedent for independent craft beer brands. Managing waste through composting has been their biggest success and advice to their fellow brewers.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
Local cider sales in the US are up 15% since last year. And despite recent challenges from hard seltzer and FMBs, regional ciders are tracking double-digit growth. The industry now focuses on conveying the diversity of the cider category.
American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
Hoplark’s HopTea brand replaces malt in its beverage brewing process with a tea base for a line of non-alcoholic beer alternatives. Its latest grapefruit variety mimics the radler style.
Nitro-infusion is commonly associated with the cold brew coffee category: but Enhanced Beverage Solutions (EBS) sees potential for the trend to thrive in other categories such as tea, wine and cocktails.
US organic tea brand Numi debuted a branding refresh at the Winter Fancy Food Show in San Francisco last week, alongside new functional sleep teas and premium drinking chocolates.
After just a year and a half in business, Surreal Brewing Company sells five varieties of alcohol-free craft beer out of northern California. They exhibited at this year’s Winter Fancy Food Show, sampling the latest release.
Hard seltzers dominated the alcohol conversation in 2019, and there’s been an uptick in flavored malt beverage (FMB) launches in response. Loverboy brings a healthier option to the small but growing hard tea category.
The Joffer family, original founders of the Jelly Belly Candy Company, has launched a line of Jelly Belly Sparkling Waters under the new Joffer Beverage Company in the US.
An emergency medicine doctor has founded his own brand selling a nutritionally boosted plant-based ‘motivational’ protein shake offering a replacement for "empty-calorie" coffees and additive-filled snacks.
Sake originated in Japan and is made alcoholic from fermented rice. Hiro Sake wants to make the trend portable and accessible with smaller, on-the-go portions.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.
New York based startup Catalina Crunch – best-known for its ultra-low-carb cereal - is moving into new territory with what it claims is the first keto-friendly, shelf-stable smoothie product made with [freeze-dried] whole fruits and vegetables – not powder....
A shift in consumer demand – particularly from younger shoppers – towards ethically sourced products is key to making principles of economic sustainability scaleable, says the founder of Rare Tea Company, Henrietta Lovell.
The non-alcoholic beer industry is growing steadily in North America, anchored by risk-taking brewers like Partake in Toronto. Wider acceptance has zero-proof IPAs cropping up in taprooms, bars and restaurants on both sides of the border.
A sober bar from Texas will take its alcohol-free drink partners and signature mocktails on tour to 15 cities across the US this year. It’s joined forces with ‘botanical bubbly’ Dry Soda in a shared mission to help people connect without alcohol.
What are the top beverage trends to look out for in 2020 and beyond? Flavors, textures and ingredients will all continue to evolve in the decade to come.
Craft brewers and importers will not face a $130m tax increase in 2020 thanks to a one-year extension of relief from the the Craft Beverage Modernization and Tax Reform Act.
Plant-based protein shakes from Koia are expanding in the new year with a line of coffee drinks, made with plant-based protein, MCT oil and coconut milk.
US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?
Zero-proof and low-ABV drinks are on the rise, but traditional craft beer is still tracking growth. The Brewers Association (BA) has industry highlights from the year, including a record 8,000 breweries operating in the US.
PepsiCo has launched its second PepsiCo Greenhouse accelerator program in North America: calling for applications from start-ups which are at the forefront of transformative trends.
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