After establishing a following in the athletic channel including with NFL and MLB teams, 100% cherry juice brand CHERRiSH is making its way into hundreds of convenience stores to compete alongside the likes of POM Wonderful and other premium juices.
Single use, disposable plastic straws are under fire as consumers become more conscious about their impact on the environment. Tetra Pak, therefore, has pledged to launch a paper straw by the end of the year - but how easy is this to do?
Declining global demand, the sugar scare and a tremendous boom in juice alternatives are just some of the hurdles facing the orange juice category – a market that generated US$2bn for Brazil last year.
Functional beverages have come a long way since consumers first got a taste of drinks that delivered more than taste and refreshment, LA Libations founder and CEO Danny Stepper said at The Beverage Forum in Chicago this week.
Welch’s – which is owned by the US National Grape Co-operative – has unveiled its new global ingredients strategy, with expansion in Japan and an examination of the potential in China high on the agenda.
Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, which the company said will help food and beverage producers revitalize the look and feel of their products.
The Pulse Beverage Corporation has secured international distribution to bring its Natural Cabana lemonade and limeade drinks to the Republic of China (Taiwan) through US-based distributor, Better4U Food & Beverage Inc.