Energy & Sports

Power to the Peloton! Monster Energy picks up cycling pace

new UNIVERSITY OF TEXAS STUDY SHOWS SIGNIFICANT PERFORMANCE GAINS

Power to the Peloton! Monster Energy picks up cycling pace

By Ben BOUCKLEY

Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

By Ben BOUCKLEY

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.

Searching for the Holy Grail: Science-backed functional beverages

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

Searching for the Holy Grail: Science-backed functional beverages

By Ben BOUCKLEY

Philip Bromley from US biotech firm VIRUN tells BeverageDaily.com that one form of the science ‘Holy Grail’ is a pill that gives you everything food does and more, without Oompa Loompa-style side-effects, but in the meantime there are science-backed functional...

Monster attorney: Medical evidence does not support allegation that Maryland teen died from ‘caffeine toxicity’

Monster attorney: Medical evidence does not support allegation that Maryland teen died from ‘caffeine toxicity’

By Elaine WATSON

There is “no medical or scientific evidence that would support a finding that the death of Anais Fournier was causally linked to consumption of Monster Energy drinks”, say experts hired by Monster to address allegations in a lawsuit filed by the Maryland...

‘US consumers will stop buying Coca-Cola’: 7 Key Trends report

‘US consumers will stop buying Coca-Cola’: 7 Key Trends report

By Ben BOUCKLEY

The US beverage industry must accept seven key changes in the near future, including a slump in traditional soda sales and touch sensitive labeling, according to a white paper penned by five analysts on behalf of the forthcoming Healthy Beverage Expo...

Vanilla Coke back in Britain after six-year absence

COCA-COLA ENTERPRISES NOTES 'INTERESTING' GSK LUCOZADE, RIBENA REVIEW

Vanilla Coke back in Britain after six-year absence

By Ben BOUCKLEY

Coca-Cola Enterprises CEO John Brock says that GSK’s decision to start a strategic review of Ribena and Lucozade is an ‘interesting development’, while the firm plans to relaunch Vanilla Coke in Great Britain this year.

PepsiCo bids to crank up AMP energy a notch

PepsiCo bids to crank up AMP energy a notch

By Ben BOUCKLEY

PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.

Crown Holdings and Bemis report results

Crown Holdings and Bemis look ahead to bright 2013

By Joe Whitworth

Crown predicted strong unit volumes in beverage and Bemis expects to push ahead after a year of re-organising the business, as both firms reported their Q4 and full year results.

Virun secures ‘significant’ equity stakes in beverage brands

Virun secures ‘significant’ equity stakes in beverage brands

By Ben BOUCKLEY

The CEO of Californian biotech company Virun has revealed to BeverageDaily.com that his firm has sealed two novel equity deals that involve it taking significant equity stakes in beverage brands, in exchange for access to its patented ingredient delivery...

Manjushree Technopack sets out growth plans

Manjushree Technopack sets out growth plans

By Rod Addy

Packaging firm Manjushree Technopack aims to double sales by 2015, driven by the growth of the middle class in India, and is poised to start construction on a fourth factory.

Aspartame is safe, says EFSA

EFSA opens public consultation on aspartame review

By Caroline Scott-Thomas

The European Food Safety Authority (EFSA) has opened a public consultation on its safety assessment of aspartame and has found no safety concern at current intake levels, following studies that linked the sweetener to increased risk of cancer and pre-term...