PepsiCo brand Gatorade tells BeverageDaily.com that a direct comparison between the drink and bananas should not be made, after a recent US study concluded that the fruit was as effective in promoting sports performance.
5-Hour Energy is “unaware of any deaths proven to have been caused” by consuming its top-selling energy shots, distributor Living Essentials has insisted, after the FDA confirmed it has received 92 serious adverse event reports (AERs) citing 5-Hour-Energy...
Luis De La Mora from Innovative Packaging Network (IPN) tells Ben Bouckley why he believes his firm’s new ‘non spill’ aseptic spout for beverage pouches, Clean Valve, can help the format steal share from cans, cartons and PET bottles.
The lead author of a July study assessing the effects of beetroot juice on cycling performance tells BeverageDaily.com further research is needed to assess its efficacy at different levels of exercise intensity and duration.
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...
The Canadian Beverage Association has said it supports the transition of energy drink labeling and nutrition guidelines from Natural Health Products (NHPs) regulations to food labeling regulations, as companies begin reformulating products to comply with...
Suppliers of more expensive energy drinks are concerned that shoppers may develop a taste for cheaper energy drinks, as UK supermarket Tesco rocks the market by introducing a brand called 'N-Gine Blue' for only 25p (39 US cents) per can, according...
Monster Beverage Corporation admits its Q2 brand launch in Japan has hit problems, but said the nation’s distributors and retailers were far less tolerant of shipping damages and leakages than in the US.
The American Beverage Association (ABA) has lashed out at the British Medical Journal (BMJ) for a critical article series on sports drinks, and said the journal showed bias in overlooking 'widely accepted' research thereon.
A study analyzing the effects of dosing cultured animal cells with energy drinks has found that they delayed wound closure, but not due to the combined or isolated effects of major ingredients caffeine, taurine and glucose.
A recent slowdown in US energy drink growth rates could be due to the lack of innovation from brand leader Red Bull, as it fails to address the needs of ageing millennial consumers, one analyst suggests.
On the eve of the Olympics, Oxford University academics writing in the British Medical Journal – in conjunction with the BBC Panorama documentary team – have damned sports nutrition products like GlaxoSmithKline’s Lucozade Sport for lacking scientific...
Following recent French warnings on the safe consumption of energy drinks, Wild Flavors insists that its new 'Power Energy' drink concept for the 'fitness oriented' has not been developed for volume use during sporting activity.
French food safety agency ANSES has called for healthcare professionals to report on undesirable effects among patients that they believe could be linked to energy drink consumption alongside alcohol, and plans to release a report on the former this autumn.
Inflated costs and adverse foreign exchange conditions saw Crown Holdings post a slight year-on-year profit drop in the three months to the end of March 2012 – despite notching up improved sales figures and increased beverage can volumes.
The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and Drug Administration (FDA) to enforce its own guidance.
FoodProductionDaily.com caught up with Dr Ian Davidson of ExxonMobil at Anuga FoodTec in Cologne last week to talk about new energy saving claims the company is making for its range of food-grade lubricants.
US volumes of energy drinks, ready to drink (RTD) tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit beverages remained lackluster.
Marketers in Sweden are targeting women with new product launches in the energy drink segment while organic and fair trade versions are also showing growing appeal in that market, claims Euromonitor International.
The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as associations with sexual risk, fighting and drug misuse.
Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German ingredients firm Doehler.
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
The firm behind Bazi – an antioxidant-rich energy shot claimed to trump rivals in the nutrition stakes – reckons it could be a $100m brand in four to five years as consumers look for something that will give them more than a caffeine blast.