Coca-Cola Europe chair issues ‘call for action’ at 2013 Global Beverage Congress

20-Feb-2013 - Last updated on 20-Feb-2013 at 16:22 GMT

Warsaw, Poland is the location of Zenith International's 9th InnoBev Global Beverages Congress, April 16-17 2013

Coca-Cola Europe chair and new president of the European Beverages Association, Dominique Reiniche, will deliver the keynote address at this year’s 2013 Innobev Global Beverages Congress in Warsaw.

The overall theme for the event – at the event held in Poland on April 16-17 – is ‘Refreshing Outlook’, and Reiniche will focus on ‘Refreshing Our Category Perception: A Call for Action’.

“The soft drinks industry knows it has to be at the forefront of society’s demands for a healthier and more environmentally friendly world. Refreshing its outlook is vital for its future success,” said Zenith International chairman Richard Hall.

Conference sessions will include market insight briefings from Rabobank, Zenith International and FoodBev Media, while an innovation and enterprise zone will feature Verlinvest, MyDrink Beverages and Oshee.

Coca-Cola HBC Poland and Lasko will address regional trends, while Kirin and Tata Global Beverages will discuss global market dynamics.

Key market opportunities

Supplier initiatives will also be a focus area, with Bericap and Closure Systems International present at the event, while Aptar, Unilever, Suntory Narang and Leche Pascual will concentrate on key market opportunities.

Soft drinks and society will also be the subject of discussion, on the part of the International Council of Beverage Associations and Rainforest Alliance.

The first day will also involve a plant tour hosted by Coca-Cola HBC Poland and the 2013 InnoBev Sustainability Awards presented at a Gala Dinner.

The event is organized by specialist food and drink industry consultancy Zenith International, and is sponsored by Aptar, Bericap, Closure Systems International and Sidel.

Full programme details are available at www.zenithinternational.com/events , where there are also details on entering the awards; discounted rates are available on bookings received by March 1.

“Now in its 9th year, the InnoBev Congress is a highly effective forum for the global beverage industry to discuss key challenges and opportunities,” Hall said. “We very much look forward to bringing the event to Warsaw.”