‘Soft drinks are well-placed to confront the HFSS opportunity’, says Britvic
Having done plenty of work in reformulating and innovating for the UK sugar tax, the soft drinks sector is well-placed to turn upcoming HRSS regulations into an opportunity rather than a challenge, says UK manufacturer Britvic.
While the introduction of most of the regulations have since been shunted back to next year instead of October this year, rules limiting the placement of ‘unhealthy’ foods in shops will still go ahead as scheduled.
But – thanks to innovation and reformulation to reduce sugar – around 79% of spend on soft drinks is actually already HFSS compliant. That’s way above other affected categories such as confectionery where only 2.7% of spend is compliant.
That means soft drinks can occupy restricted spaces and are in a ‘strong place’ to help replace lost sales from HFSS items, says UK soft drink manufacturer Britvic (90% of its portfolio is already compliant).
