Asahi Premium Beverages and Carlton & United Breweries to combine

By Rachel Arthur contact

- Last updated on GMT

The combined business will cover drinks such as Asahi Super Dry, Corona, Carlton Dry and Peroni. Stock pic:getty/kichigin
The combined business will cover drinks such as Asahi Super Dry, Corona, Carlton Dry and Peroni. Stock pic:getty/kichigin

Related tags: Asahi, Carlton & United, Beer, Cider

Asahi Beverages will combine its two alcohol businesses - Carlton & United Breweries and Asahi Premium Beverages – with the combined business operating under the Carlton & United Breweries (CUB) name.

Asahi completed its $16bn AUD ($11.3bn USD) purchase of Australia’s Carlton & United Breweries from Anheuser-Busch InBev on June 1 this year.  

The combination of Asahi Premium Beverages and CUB businesses will be completed by Q4 2020.

Asahi Super Dry, Carlton Dry, Peroni and Corona

The combination will cover a range of alcohol beverages, including Asahi Super Dry, Great Northern, Carlton Draught, Peroni, Corona, VB, Carlton Dry, Pure Blonde, Mountain Goat, Vodka Cruiser, Somersby Cider, Woodstock Bourbon, the Yaks, Pirate Life, 4Pines and Balter.

The combination of CUB and Asahi Premium Beverages will reduce the number of Asahi Beverages business divisions from four to three. The non-alcohol businesses Asahi Lifestyle Beverages and Asahi Beverages New Zealand will remain unaffected by the combination of CUB and Asahi Premium Beverages.

Peter Filipovic will continue to lead CUB as CEO of the alcohol business division in Australia, joining Stuart Roberts CEO Asahi Lifestyle Beverages and Andrew Campbell CEO Asahi Beverages New Zealand.

Peter Margin, Chairman, Asahi Beverages, says the combination will make it easier for suppliers and partners to do business with the company.

“Asahi Beverages is proud to be investing in Australia for the long-term. We have incredible confidence in the Australian market and the potential for long-term growth,”​ he said.

Announcing its acquisition of CUB in July last year, Asahi highlighted its ambition to become ‘a value creator globally and locally, growing with high value-added brands’. It aims to drive growth by promoting premiumization​ and creating cross-selling initiatives across its core premium brands.  

Related topics: Beer, Wine, Spirits, Cider

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